Professor Sharon Ng's Visit

?? Big shoutout to Professor Sharon Ng (Co-Editor of the International Journal of Research in Marketing) for dropping by and treating us to a masterclass on Pragmatism as the newest cultural construct! Not only did she shake up our thinking (turns out there’s more to culture than Hofstede’s dimensions!), but her take on why pragmatism thrives in resource-scarce settings was a total "Aha!" moment.

The seminar? Top-notch. The research workshop? Gold for our early-career folks trying to navigate the academic jungle. (Sharon’s pro tips on building meaningful collaborations should probably be in a survival guide for new faculty!)

And, of course, we had some good laughs and great conversations—because nothing says ‘cultural research’ like bonding over lunch. ??

Sharon, we can’t wait to have you back (and maybe dive even deeper into those STEM course preferences in Asia vs. the West ??). Until next time!