Professional Pricing Society's 26th Annual Spring Conference
I am honored to be delivering a Keynote address at the Professional Pricing Society's 26th Annual Spring Conference, to be held in Dallas, Texas from May 5-8, 2015.
My session is entitled "Top Ten Business Myths," and will be delivered on Thursday, May 7, from 11:00 am to 12:00 pm.
Here's a description of the talk:
In business, ideas have consequences, and bad ideas are a competitive disadvantage. This presentation examines several myths that exist about business today and demonstrates why these ideas should be discarded.
Thinking about these myths is difficult because it requires us to examine some of our most deeply held beliefs about the way the business world works. Economist John Maynard Keynes said, “The difficulty lies, not in the new ideas, but in escaping from the old ones.” Philosopher Bertrand Russell added, “The resistance to a new idea increases as the square of its importance.” Join Ron Baker as he falsifies ten widely held business myths, and posits better ideas and six transformational questions that will enhance your organization’s wealth-creating capacity. He asks you not to think like him, but to think with him.
Attendees will learn:
- Why so much of today’s conventional business wisdom is more “convention” than “wisdom”
- How to overcome these myths and focus on what truly matters in your company
- The six transformational questions that will take your organization to the next level
You can find more information about the conference here.
I'm looking forward to seeing familiar friends, and meeting new ones, in the world of pricing. See you in Dallas!