Professional headshots and how they can convert into marketing gold!

I wish that more people appreciated the power of professional photography and how it can convert into marketing gold and new revenue!

Leaders need to hear this. Entrepreneurs need to embrace the power of a good photo and how it can absolutely change your online presence game.

As a professional photographer, This is what I have found in being behind and in front of the camera -

Are you starting a new company,?building your website for the first time?or a well-established business?rebranding your online presence? The cost of professional photography might influence you get by without it…

After all, you couldn’t you just take some pictures yourself? Or use SELFIE photos with bad lighting? There are other, more important things you should be spending your organization’s budget funds on than professional photography, right? … Not usually a priority!

The truth is that?every business no matter the industry can benefit from having a professional headshot of themselves and leadership team on their website.?No matter who your customers are or what you are selling, high quality photography, and showing the people behind the business, is an important asset that will contribute to your overall branding and success. When it comes to business expenses that are absolutely worth it, professional photography should be at the top of the list.

Perfect 10 reasons to own a professional headshot -

1.?????Professionalism. First and foremost it gives you credibility and can build trust. Potential clients, investors and collaborators who find you online, either on LinkedIn or other social media platforms are more likely to take you seriously.

2.?????First Impression. Did you know that we are judged by someone within 3 seconds of meeting or being seen? People want to work with people and a great photo can speak volumes in capturing your story.

3.?????Customers Want to Get To Know YOU! A good headshot will give your potential customers and idea of who you are and what you offer. When people visit your social media pages and websites, they want to get to know you! The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products.

4.?????Confidence. A great headshot will help you feel confident and professional when you are calling on a potential client.

5.?????Stand out above the crowd. A standout profile photo on LinkedIn will set you apart from the competition. Remember, it is your first line of introduction, make it count!

6.?????Visual stamp of who you are. A clean and current headshot can be a visual cue for someone to remember you and connect on LinkedIn. Professional, fun or intriguing!

7.?????Consistency. Branding your image. Many people think of branding as something only for a large company but it is also applicable to individuals. I see it all the time, someone works for a large company but the company doesn’t have consistent professional headshots. How many times have you seen a "groomsmen" profile photo that looks cropped from a wedding? Now, can you imagine pulling up a company profile, seeing the drop down of their employees and seeing them ALL look professional with same lighting and backgrounds. This is a huge value for the company image. After all, a company is made up of its people, wouldn’t you want your company to show well on LinkedIn and your website?

8.?????Images Can Help You Get Found. If your business has a website, you may have heard of search engine optimization, or SEO - the practice of strategically optimizing various elements of your website in an effort to help it perform better in the search engine ranking results. There are many elements to SEO, and one element is images.

Optimized photos can help your website get found in the image results like Google Images and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.

9.?????Professional Photos are Versatile Assets. While you are marketing your business online “content is king" and photos are digital content – and they are a powerful, versatile form of content at that.

Photos can be used to?build and skyrocket your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn for starters. They can also be featured in blog posts and articles – the possibilities are endless and waiting for you.

Offline, photos can be used in communications and business development materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in a plethora of ways.

10. ?A Picture is Worth Way More Than A Thousand Words

You’ve probably heard this before. PICTURES are worth way more than a thousand words! Photos enable you to show your clients and customers what you have to offer rather than tell them. The internet has made this possible, which means photos and videos of your products and offerings create endless value.

Did you know that the color you wear can speak to a potential customer by associating a “I am a decision maker” or “I am approachable and trustworthy” vibe? Have you had this same experience when viewing other profile photos?

A true professional photographer will ask about your personality, industry specialty and professional goals and work together in creating a campaign that starts with a compelling headshot!

KP Design Consulting helps leaders take their companies to the next level. Building business through strategic branding, marketing strategies, creative campaigns and newsworthy information that increases company value and high growth revenue.

LINK TO CALL ?https://kpdesignconsulting.net/ (925) 542-8020

Share your feedback below. I would like to know how your headshot has opened doors for you!