PROFESSIONAL DIGITAL PRESENCE: COMMUNICATE WITH IMPACT AND STRATEGY

From the moment we are on a social network, there is a personal brand associated with our profile. Developing it with strategy and impact is a conscious decision we can take?

In an era where online interactions dominate, the ability to communicate effectively in the digital world is essential. This is why we prepared a webinar to cover the skills you need to enhance your online presence: from personal branding to creating quality content; where aligning your personal/professional goals with a powerful communication strategy is the key to long-term success.?

The event, which was free of charge, was delivered in portuguese and had more than 50 people registered. The dynamics of the event were varied and included: real-case situations, tools/tips about what ?TO DO and what ?NOT TO DO, and questions and answers. The feedback received at the end of the session was all positive, which demonstrates the success of the chosen topic. We invite you to see the publications related to the event on our LinkedIn page?here.

What have we discussed and learned??

We talked about the communication strategy and key differentiation factors. We shared useful tools (in-person only bonuses!) and book recommendations to expand the knowledge on the subject. Here are the key take-aways:?

1. ?Define a strategy. Don't know what to writea bout? Then, ask yourself: What is the target audience (sector)? What message do I want to convey (specialist in a given area)??
2. Prioritize a social network. Don’t have “time” for all sociais networks? Then, select the digital platform that makes more sense for you and your audience (e.g. LinkedIn is the main platform for the pharmaceutical industry in Portugal)?
3. Be coherence and Consistent. Plan your editorial calendar and commit to a publish frequently (up to you to define a frequency you can commit to). The content of publications is to be aligned with your strategy.?
4. Be authentic. Publication with simple, emotional, and personalized language. From people to people (humanized), and that end with a call for action.?
5. Leverage the algorithm. Be strategic about what you interact with (likes, shares, responses), the connections you establish and in the people you follow.?

Want to expand your knowledge on this topic?

Here are some books recommended for you:?

??Dar a Volta ao texto from Martim Mariano?

??Torne-se um Decifrador de Pessoas from Alexandre Monteiro?

??Turismo, Competitividade e Destino Portugal from Vania Sousa??

??Farmácia e Redes Sociais: 5 pilares de sucesso from Vania Sousa (https://lnkd.in/dA3QukQk)?

Who was the speaker???? ?

Vania Sousa was our special guest for this live talk. She is a?specialist in health communication and marketing and with active participation in business and institutional environments. She is responsible for digital strategy at Phormula Group; Teacher at Turismo de Portugal; Researcher and guest speaker at several Portuguese universities, such as Porto, Algarve, and Nova de Lisboa. Distinguished with the 'Best coordinator' award for coordinating the communication and marketing of the international event World Wellness Weekend (existing in more than 140 countries). Author of the book Tourism, Competitiveness and Destination Portugal: Success Factors and International Image.?You can find out more about Vania Sousa here:?linkedin.com/in/vaniagsousa | www.instagram.com/vania_gsousa/?

Women in Pharma?

What drives us at WIP? ISPE Iberia Affiliate is to support and empower women working in the pharmaceutical industry to reach their full potential and make their mark in their careers. We are a dynamic community, and all our activities and ideas are communicated on our LinkedIn page. Follow us! You can also have a look at ISPE Iberia website.