Professional Beauty GCC returns to Dubai on February 17 & 18

The heart of the industry will unite at Festival Arena for the 6th year at Professional Beauty GCC, bringing together the biggest beauty and spa brands in the Middle East along with the top salons, spas and industry professionals in the region.

The exhibition will showcase the newest treatments and techniques from hundreds of leading brands, many of who will use the exhibition as a platform to launch their latest innovations to the market, making it the perfect place to discover what will be shaping the industry in 2020. Over the two days there will also be a focus on free education, giving visitors the opportunity to hear from leading experts in everything from business skills to the latest hair trends, make up techniques and nail art across two live stages. Local salon teams will also be battling out their latest techniques on stage for all to watch and learn – all of which is free to attend!

For visitors looking to discuss industry challenges and hear from experts about how to run a successful business with like-minded professionals from across the Middle East, there are many opportunities including our Beauty Conference programme which includes keynote speakers such as David Barnett, Nergish Wadia-Austin and cutting legend, Ben Brown, plus our World Spa & Wellness Convention attracting 350 spa delegates worldwide will reveal insight into how to take your spa business to the next level plus management skills for those who are more junior within the industry.

New features taking place at the show include a Nail & Make Up Championship, driven by leading industry experts Galina Spierling and Kamilla Nurpeiis, which will see entrants battle it out live on the show floor to be crowned a 2020 competition winner – for more information on booking on to the competition please call +971 (0) 4 375 7300 as places are limited.

With the 3rd Professional Beauty GCC Awards taking place on the first night of the show, we will be showcasing all our amazing finalists work in an art gallery within the show floor – here you can take your time looking at the top six for each category and learn how you can enter and shine at our 2021 awards. For more information on the brands exhibiting, show offers exclusive to all visitors plus the live stage and conference programmes here.

Tickets are free if you register in advance - visit www.professionalbeauty.ae/register 

With thanks to our platinum show sponsor: EIDEAL