Prof Iqbal Calls for Media Shift Towards Developmental Journalism

Islamabad: In a roundtable conference with Pakistan's foremost journalists and bureau chiefs, Planning Minister Prof. Ahsan Iqbal outlined the government's strategic direction under the National Economic Transformation Plan, named URAAN PAKISTAN. The session aimed to realign the media’s focus towards the indispensable role it plays in promoting national development and in informing the public about government strategies aimed at transforming the economic landscape of the country.

Prof. Iqbal asserted the need for an informed and active media to ensure transparency and public engagement in governmental policies. "The media serves as the bridge between the government and the public, and it is essential that this bridge be strong and well-informed, especially as we undertake major developmental initiatives under URAAN PAKISTAN," he stated.

Detailing the environmental and economic challenges Pakistan faces, Prof. Iqbal cited recent natural disasters that inflicted heavy losses on the country’s economy, underscoring the urgency of preemptive measures to secure food and water supplies. He elaborated on several initiatives being rolled out, including the development of climate-resilient agricultural practices and the integration of cutting-edge technologies like drone and satellite imaging to revolutionize farming.

"Adapting our agriculture to climate change is not just a necessity but a priority under URAAN PAKISTAN, ensuring our food security and the livelihood of millions depends on these measures," explained Prof. Iqbal.

Turning to the energy sector, the Minister highlighted the misalignment between energy production and demand that has resulted in a costly surplus. He outlined corrective strategies including better utilization of existing infrastructure and reducing energy theft, which is rampant in several urban areas. "Our focus is on optimizing the infrastructure developed under CPEC to enhance energy efficiency and connect with markets in Central and South Asia, making Pakistan a key energy corridor in the region," he noted.

Addressing social sector reforms, Prof. Iqbal emphasized the critical need for enhancing the nation's educational and healthcare systems. He discussed the government's commitment to increasing literacy rates and improving health service accessibility, which are pivotal for sustainable development. "Under URAAN PAKISTAN, we aim to transform our social infrastructure to provide equitable and quality education and healthcare for all citizens, which is fundamental to eradicating poverty and achieving economic empowerment," he said.

The Minister also underscored the importance of integrating women and youth into the workforce, detailing government initiatives aimed at increasing female participation in the economy and equipping the youth with necessary skills, particularly in information technology.

"Empowering our women and youth is not just a social necessity but a strategic economic policy. Initiatives under URAAN PAKISTAN are designed to harness their potential to drive our nation's economic growth," Prof. Iqbal asserted.

In conclusion, Prof. Iqbal urged the media to devote more coverage to developmental issues and to the ongoing initiatives under URAAN PAKISTAN. He stressed the need for the media to shift its focus from predominantly political narratives to more development-oriented content. "The media must take an active role in not just reporting but shaping a discourse that supports our developmental goals. It is imperative that the narratives we build today are reflective of the aspirations and potential of our nation tomorrow," he concluded.

This comprehensive briefing not only set the agenda for future media coverage but also highlighted the government’s commitment to ensuring that every segment of society benefits from the planned economic and social reforms.