Be Productive
When it comes to marketing, it's easy to focus on activity. Just create a list of tasks and check them off as you complete them:
As you check things off your list, you feel good about all you have accomplished. But when you focus exclusively on the activities of marketing, you're missing half the equation.
It doesn't really matter how much marketing you do if you're not getting results. Whether you do your own marketing or you have hired a company to do these tasks for you, don't settle for a list of activities.
To hold your marketing accountable for results focus on the?productivity?of your marketing. Productivity measures might include:
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If you don't know the answers to these questions, stop wasting money on marketing. Put systems in place to measure the results of your marketing. Pay attention to web data, track phones calls and online inquires. Ask people how they heard about you or why the called. Study your closing rate to understand which tools are driving the most real prospects and customers.
Once you have the numbers you will know what's working and where you need to invest more resources. Just remember to look at the entire picture and how the tools work together.
You may have lots fans on Facebook or Instagram. That may make you feel good, but do any of them take advantage of your fan only offers? If not, you might be offering the wrong thing, or you may not have great fans after all.
Google Ads will drive traffic, but you must have a great landing page with a specific offer to move people into your funnel. One won't work without the other.
The bottom line: Anyone can look busy. As a business owner, you need to be sure when you and your team spend time, it isn't just activity, but productive activity.
Guiding business owners and executives in effective communication, building better sales & marketing strategies and customer relationships to close more sales in less time, and implementing state-of-the-art technology.
1 年Love this post Lorraine. Knowing why you are doing something and what it must achieve is important. But checking it does work, is achieving your objectives, and making changes as required are the real keys to success.