PRODUCTISE OR DIE: HOW THE NEXT ECONOMIC SHIFT WILL AFFECT YOUR BUSINESS

Is your business causing you stress, anxiety, and sleepless nights?

Do you want less of that and more freedom and growth?

One of the biggest causes of day-to-day stress and anxiety in business is the lack of scaleable products and distribution channels.

But there is a solution - productising!

Productising helps you remove the stress and anxiety from your business and creates certainty and confidence in your both your short-term and long-term outlook.

Let me explain...

Firstly, it’s important to understand that right now is the best time in history to be productising.

Why?

Because of the big economic boom that’s going to take place between 2021 and 2031. The boom is going to be built on the back of a new product era, where we shift from tangible assets to intangible assets.

If you want to benefit from the full 10-year uplift of this boom period, then the time to start productising is NOW.

If you don’t start productising now, you might only get half of the uplift, or worse, you could miss the boat completely... Equally, more companies will be going out of business if they fail to adjust to this upcoming trend!

So, let's take a look at how productising can help your business.

Check out the following chart:

This chart explains the relationship between income and equity, over the short-term and long-term.

As you can see, relying on short-term income leads to anxiety, and your long-term equity - building a brand, is hard to predict and built on ‘hope’ more than anything.

If you’re relying on short-term income, you’ll wake up in the morning feeling anxious, wondering where your next sale will come from.

You need to remove hope and anxiety from the equation. How do you do that? You replace it with long-term income and short-term equity.

Long-term income will make you feel safe and secure. You don’t have to worry about making a new sale every day, because you’ve secured long-term income. This is the income sweet spot.

Productising your business allows you to package your solutions in a way that is attractive to partners. This is what we call a channel. Having partnerships in place that are built around a productised solution allows you to secure long-term income.

Also, don’t ‘hope’ for brand equity to develop over time. Instead, focus your attention on building short-term equity.

Short-term equity is created when you productise your solution into a repeatable, scaleable package.

The chart we looked at earlier then changes. Here’s how it looks after you productise your solution:

Your products are assets that you can leverage to win more long-term income. This builds confidence that your brand equity will develop over the long-term as your products become more prevalent and refined.

How does this change things in your day-to-day?

Well, you wake up in the morning feeling calm. You no longer need to rely on short-term income and day-to-day sales, because you’re secure in your long-term partnerships.

Do you want to learn how to productise your solution and find out exactly what is going to cause the upcoming economic boom?

On December 4th, we’re hosting an event called Future Proof 2019+, that will dive deep into the economic cycles and business cycles behind the boom.

Tim Dwyer of Shirlaws Group will show you how they predicted cycles and events between 2008 and 2013, and what the future has in store. You’ll also learn the strategies and methods behind productising your business so you can take full advantage of the economic wave.

We’ve just released a second batch of early-bird tickets at the discounted price of $19.

The first batch sold out fast, so if you want to secure your spot and lock in the early-bird price I encourage you to act now.

Click here to grab your ticket for Future Proof 2019+ and learn more about the event.

Hope to see you there!