Production Value Matters - 3 Ways Event Planners Can Succeed With Virtual Events

3 Ways Event Planners Can Succeed With Virtual Events in the Post-Pandemic World

In the last year, the event world has opened up again, allowing us all to meet in person for some really amazing live events. But, just when we all thought we could take a breath, a war broke out, inflation started to rise and prices started to skyrocket. Countless stories of long line ups and delays at airports, spiking travel costs and a focus on reducing carbon impacts from events are making some reconsider virtual and online strategies. For event planners, this means returning to virtual events. Here are three main things to concentrate on in order to make your virtual events successful.

Make Content to be Watched After Hours

One of the great things about virtual events is that they can be watched from anywhere in the world, at any time. This means that you can make your content available to a wider audience, and people can watch it when it suits them. If you make your content engaging and interesting, people will want to watch it again and again.

Shift your focus from trying to engage an audience sitting in front of their computer at a set time. Where do they want to watch? What do they want to watch on their own time? Make sure your content is available on-demand so people can watch it when they want.

Does your audience want to watch this on a TV later on their day? There are some great options for hosting and delivering your content, not just through a website and hosted video player, but an Apple TV app, Google Chrome app or Android platform.

Focus on Quality, Not Quantity

With virtual events, you don’t need to worry about filling a daily schedule with hundreds of sessions. You can focus on creating high-quality content that will engage and educate your audience. Spend time on the production value of your event content and make sure that everything is well-planned and runs smoothly.

Your virtual event doesn’t need to be a carbon copy of your live event. It can be its own thing, with its own unique identity. So, don’t try to cram in too much – focus on quality over quantity.

Reduce your overall agenda from a general session, series of breakouts and sessions and then a closing keynote. That kid of programming works really well for on site live events. Think about how your audience will consume your content online. Does it need to be long? Does it need to have breakouts at all?

Keep Exploring

We are not where we were in early 2020, when this all began. There are amazing options out there, more than you had at the beginning of the pandemic. Virtual events have come a long way in the last year and there are new platforms and technologies emerging all the time. So, keep exploring and trying new things. Virtual events are here to stay – embrace them and make them your own.

Event planners need to be nimble and adaptable in order to succeed in the post-pandemic world. Virtual events are not going away anytime soon, so it’s important to make sure that you are prepared. By following these three tips, you can make sure that your virtual events are successful. Engage your audience, focus on quality and keep exploring new possibilities. Virtual events offer a world of opportunity – it’s up to you to make the most of it.

For events, we help in three major ways;

• Event Development - Our Production Framework? process helps take a event concept from an initial idea and turn it into a holistic, unified strategy
• Event Production - We provide Equipment, Crew and Materials to execute your event, or
• Consultation - Where we provide your team with an individual technical producer, event technologist or technical director and integrate them into your team

Design Inspiration - AB Light for Kaunas University

In this edition of Design Inspiration, we are looking at AB Light 's Graduation for Kaunas University in Lithuania. Originally posted on Live Design Magazine

The?graduation ceremony at Kaunas University of Technology,?in Kaunas,?Lithuania, required a flexible design to accommodate a formal graduation ceremony which incorporated both speeches by local politicians and university professors, and live performances from Lithuanian artists including?Golden Parazyth ?and?Gabriel? Vilkickyt? .?

The event took place in??algiris Arena, a multi-purpose indoor arena which has a?maximum seating capacity for basketball games of?15,450, and 20,000 spectators for concerts. Buinauskas?designed the set and lighting and the event was?programmed by?Paulius Malinauskas.

Buinauskas?says, "The main objective of the scenography was to create a festive feeling that would take the audience's breath away, but at the same time we wanted everything to feel as natural as possible. After all, it was a graduation ceremony. We wanted everyone to have a feeling of unity that would allow them to feel more confident in their endeavours ahead in life."

Why We Love it

The innovative and creative way the AB Light was able to use fabric and light to create a stunning and uplifting stage design.

ICYMI: Event Stories that we think you should know

We have rounded up a few stories that we think that #eventprofs should be paying attention to.

Over at Skift Meetings the theme of economics and how the current recovery is shaping up is a prevailing theme. The last few articles are all focussing on how Event Professionals are preparing for a potential recession, how inflation is manifesting in some unexpected ways and some of the hidden fees that are creeping into contracts and what you can do about it.

In a recent poll Matthew Byrne, CSEP asked what #eventprofs hesitation was to using #union #crew

Some of the results were not unexpected, but shows that there may be some opportunity for to learn more

45% of respondents thought that costs were too high, while another 23% thought that the rules were overly complex. Some cited wanting to use their own crew.

Stay tuned for our guide to working with union crew. We will feature some great tips and advice for making the process smoother and saving your budget.

Canadian Meeting + Events Expo

Today is the return of Canadian Meetings + Events Expo (CMEE) at the Metro Toronto Convention Centre , Toronto

If you are attending the event, come see some of the Canadina #eventprofs community in person, make some connections and meet some of the great resources available on the tradeshow floor.

REGISTER HERE

CSE Live - Event Fest

We are proud to announce that we are partnering with Canadian Special Events to sponsor bursaries for 40 #eventprofs , along with Destination Toronto , to attend CSE Live Event Fest, September 27th to 28th at Liberty Grand Entertainment Complex .

Matthew Byrne, CSEP will be joining an amazing panel with Trish Knox , Mahoganey Jones, CMP, DES, HMCC and Cecilia Lavin

CSE Live – EventFest is a festival of innovation designed to help you create powerful events that become meaningful experiences for your clients, stakeholders and organization.

Back in person after a two-year hiatus, this event offers an innovative and unparalleled learning experience with both live and digital options to attend. It features world-class education, immersive programming, a curated collection of Canada’s premier event vendors, gourmet food experiences and high-profile B2B networking opportunities.?

REGISTER HERE