Product Update | Documents Ads and Conversation Ads

To master LinkedIn marketing and stay ahead, you need to keep up with all features and product updates.

Your LinkedIn marketing journey will be pleasurable, simple, and quicker if you are aware of what has recently been updated and new.

The following two updates are crucial for this month.

Document Ads are finally here

Note that Lead Generation campaigns will only be available on mobile devices during General Availability, with desktop coming quickly after in Q1.

• Sponsored Content ads of the sort known as Document Ads can be shown in the LinkedIn feed.
• Advertisers will be able to sponsor native papers thanks to it. Supported file formats include PPT, PPTX, DOC, DOCX, and PDF.
• ?Both new Direct Sponsored Content and sponsorship of already-published Page native document posts will be available to advertisers.
• ?Members will receive Document Ads on their newsfeeds, allowing them to read the whole thing without leaving LinkedIn or giving out any more information.
• Your paper can be downloaded immediately to a user's computer or mobile device.
• Please locate the Best Practices on Document Ads and the Getting Started Guide.

More Characters for Conversation Ad

The character limit for Conversation Ads is increasing from 500 to 2,000 characters per message layer.

The advantages of this adjustment include:?

• Ensuring feature parity for marketers that had previously relied heavily on message ads to reach out to customers.
• Give advertisers the option to use lengthier text in any of their Conversation ads' messages.

The ideal approach is to keep the message brief despite the higher character limit.

The system will display a notice reminding advertisers to keep their content under 500 characters for maximum member interaction to remind them of this best practice.