Product Tutorial: Creating campaigns that grow emotional connections
LoyaltyStream provides a variety of pre-designed campaigns aimed at fostering and rewarding emotional connections. These campaigns are tailored to achieve specific goals: retention, growth, or acquisition.
This blog looks at a few examples of campaign types that are available. They can help generate brand advocacy through testimonials and reviews, or deepen your understanding of customer preferences, buying behaviours, and profiles.
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Motivate customer RETENTION
Points for Data
This campaign rewards members for sharing their profile data, enabling you to better serve and communicate with them. Accurate profile data is essential for personalising a loyalty programme. The key is to incentivise members to provide valuable data, which in turn allows you to create a superior experience for them. This approach helps you gain better insights into your members and identify opportunities for increased wallet share or brand extension.
Campaign Benefits
By obtaining more accurate member data, you can identify opportunities to increase wallet share or extend your brand. This data can be leveraged in the future to further personalise campaigns and communications.
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Drive customer GROWTH
Points for Reviews
This campaign rewards members for submitting reviews that can be used externally. Although gathering reviews can be challenging and often overlooked by companies, providing a simple tool for members to share their feedback can significantly enhance your brand advocacy efforts.
Campaign Benefits
Reviews are crucial for attracting new customers, as potential buyers are more likely to trust testimonials from their peers than marketing messages from your business. With external sharing consent, you can post these reviews on your social media channels, include them in marketing materials, or feature them in your communications to boost acquisition and brand awareness.
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Points for % Growth Target
This % stretch campaign allows you to set personalised stretch targets for each customer based on their previous sales over a similar period, making it an excellent strategy to boost sales during low periods with an aspirational incentive. Encourage customers to increase their spending by comparing their sales to a previous period. The system automatically sets these targets using available sales data, eliminating the need for complex calculations.
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Campaign Benefits
This campaign is essential for driving behaviour change and increasing both share of wallet and revenue growth. It allows you to set different stretch targets for each audience segment and create tiered goals to inspire further growth. A minimum target can be established for new members without previous sales data.
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Inspire Customer ACQUISITION
Points for Referrals – Link Sharing
Implementing referrals in your business can be challenging. Simplify the process with an easy-to-use, rewarding referral campaign. Allow members to share a link with people outside the loyalty programme, whether it's to a social media channel, a webpage, or your e-commerce site.
Campaign Benefits
Link sharing is an effective way to distribute content and drive engagement with your product, website, or social channels. Build a community of trust and advocacy by encouraging members to share specific links, promoting acquisition, knowledge sharing, and brand awareness. Use this campaign to motivate members to drive traffic and awareness, rewarding both the referrer and the new participant for their engagement.
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Points for Testimonials
This campaign rewards members for providing testimonials that can be used externally. Whilst collecting testimonials can be challenging and often overlooked, offering a simple tool for members to submit their feedback can significantly enhance your brand advocacy efforts. Use these testimonials on social media, in emails to new members, or in digital promotions?.
Campaign Benefits
Building trust and emotional connections is crucial for loyalty. Displaying testimonials (either video or images) on your channels helps prospects to understand the value that you deliver. Peer recommendations are trusted more than brand messages, making these testimonials more likely to resonate with your audience. Leverage this campaign to boost brand awareness and advocacy, creating a community of like-minded individuals who are willing to review, refer, and provide feedback. Show your appreciation by thanking members for their testimonials beyond the rewards they earn. Inform them where their testimonial has been posted and acknowledge any activity that it generates.
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In conclusion, LoyaltyStream's diverse array of pre-designed campaigns is a powerful tool for fostering and rewarding emotional connections with your customers. Whether your goal is retention, growth, or acquisition, these campaigns provide innovative ways to deepen customer engagement and loyalty. By leveraging accurate profile data, encouraging authentic reviews, setting personalised growth targets, and facilitating easy referrals and testimonials, you can build a community of brand advocates who feel valued and understood. With over 20 campaigns to choose from, including advanced gamification options in the Premium product, LoyaltyStream equips you with the strategies needed to drive meaningful connections and sustainable business growth.