Product Thinking Newsletter - May
30 years of extraordinary impact - Happy Birthday, Thoughtworks! ??
Grab some cake ??, pop the champagne ??, and throw some confetti ?? - today, Thoughtworks celebrates 30 years of solving our clients’ most complex problems with the latest technology.
On May 10, 1993, a small team with a unified purpose founded Thoughtworks in Chicago. At that time, information technology functions were largely regarded as ineffective cost centers. Thoughtworks aspired to change this through experimenting, learning and driving continuous improvement and the pursuit of excellence in software development. In so doing, Thoughtworks would pioneer many of the innovations that now underpin many modern digital businesses today.
Thirty years later, Thoughtworks’ over 11,500 global employees continue to be leading digital pioneers, unlocking new sources of value for our clients through strategy, technology and design, and rapidly delivering exceptional digital experiences at scale. Driven by our purpose — creating an extraordinary impact on the world through our culture and technology excellence — Thoughtworks is revolutionizing the technology industry, adding extraordinary value to our clients, and leveraging technology to amplify positive social change.
As we recently became Thoughtworks Canada, there is still a lot to celebrate and we are excited to continue our product thinking ways and drive impact through exceptional product experiences.
Read the full press release here.? Learn more on how Thoughtworks is commemorating its 30th anniversary.?
Along with our birthday, there’s more to reflect on what’s happened these last few decades. It’s time for The Month in Tech History: May Edition.?
Be kind.
What's inside the May edition?
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In an increasingly interconnected, fast-paced world, product teams must be agile, adaptive, and resilient. But that means they make incorrect assumptions faster than before...?
Hanlon’s Razor, when applied judiciously, can serve as a guiding light, steering teams away from toxic negativity and towards a culture of understanding, growth, and success. Learn how product teams can unlock their full potential and truly thrive in today’s competitive landscape by keeping this principle in mind.
We know that loyalty programs are powerful for attracting customers ??, but how effective are they at retaining them? We’ve seen brands time and again pay to play to increase the customer lifetime value, in hopes that they spend more, buy frequently, and refer their networks often??. As product builders for iconic brands, there is a consistent pattern we’ve seen in the shift from attracting to retaining - well-designed product experiences, not the brand itself.
In this blog post, Chief of Staff at Thoughtworks and savvy shopper ??,?Samantha Slinko, delves into some of her top loyalty programs and highlights how businesses can lean in to their low-tier consumers, likely the lion’s share of their consumer market, and motivate them to ??unlock the full value of loyalty programs.
The PC Optimum app is a must-have for Canadian shoppers who want to save money and earn rewards on their purchases - and in this day and age, who couldn't use a little of that?
With personalized offers, digital coupons, and easy-to-use features, it's no wonder this product is a fan favourite among Thoughtworkers - especially those who like to spend a lot of time in the kitchen. And?Chris Russo, our Content Marketing Manager, checks both boxes, so we caught up with him and asked him to share his thoughts on PC Optimum in this edition of Product I Love.?
Stay ahead of the game in the fast-moving tech landscape. The Tech Radar provides an opinionated but expert perspective on tech trends and tools based on Thoughtworkers' practical experience with clients. The latest volume is out now. Explore it and find out what we've loved using over the last six months.