Product Thinking Newsletter - February
February may be the shortest month but there certainly is a lot to celebrate. Black History Month, International Day of Women and Girls in Science (Feb 11th), Tortellini Day (Feb 13th and a personal favourite) and of course, the defacto holiday of love, Valentine’s Day.?
Love comes in all shapes and sizes, and sometimes, as you’ll see in this anonymous poem I received from one of our practitioners, love doesn’t even have to be for a person...?
Product Thinking, oh how we adore
Your approach to building, we can't ignore
User needs, problems, and goals we seek
To build products that are truly unique
The Product Thinking Playbook is our guide
Filled with tactics and techniques, we can't hide
It's our holy grail, our secret sauce
To building products that don’t get tossed
We brainstorm and ideate, we iterate and test
We pivot and adjust until it’s the best
We love this process, it's so much fun
Building great products is never done
Our love of Product Thinking is clear,
It leads to product innovation while dispensing with fear
We'll keep using the playbook, without a doubt
To build products that users are all about.
领英推荐
So let's raise a glass to Product Thinking
And the playbook that keeps us from sinking
Let's build great products, and let's have a blast
Because with Product Thinking, those products will last!
I hope you all had a great February. Oh, and before I forget...
This Month in Tech History: February Edition
Truly successful products are revelled in as much as they are relied upon, sometimes making them feel like they’re woven into the fabric of the user’s life. But accomplishing this requires more than just building a product that people can use – it’s about building a product that people WANT to use. If you’re in the business of building things, you’ve probably asked yourself, “do people want or need what I’m building?” And this is a good question to ask – but desirability is more than just a box to be checked and forgotten.
In the always-on, digital economy change happens fast. Any business that rests on its laurels can expect to become obsolete. In an ultra-competitive market, you have only a small window to spot opportunities and exploit them before your competitors. That’s because no matter how fast your market is evolving, technology is evolving faster. This pace of change is unprecedented and the consequences are clear…
Before leaving the house, you grab an umbrella and coat after the woman on the morning news says to expect afternoon rain. You notice a long line of people waiting outside a new restaurant on your way home from work, and the next day call and make a reservation. Unsure of what to do on a Friday night, you decide to watch a movie or show, selecting from what’s “currently trending.” What do the above have in common? They’re all examples of Social Proof and its influence.
Over the last few years, AI and machine learning (ML) have quickly transformed from specialist technologies with high barriers to entry into ubiquitous business tools. Today, consumers and organizations interact with both every day — whether it’s directly through communications with chatbots or indirectly as they act on the outputs of ML models. Use cases like process automation, customer service automation, and CX personalization aren’t just widely known and accepted — they’re table stakes for modern businesses. But most organizations are still just scratching the surface of what’s possible with ML.
Until next month, be kind!