Product Review for Salesforce CRM

What do you like best?

SalesForce has been very innovative and receptive to market needs and developing partnerships when it needed to so that clients have a comprehensive CRM program

What do you dislike?

What business problems are you solving? What benefits have you realized?

The executive dashboards are critical to measuring pipelines, win/loss analyses. When I used SalesForce.com at PureOFlow, it helped maintain inventory that matched pipeline demand instead of having to carry inventory and pay for warehousing when demand was not clearly defined.

For which purposes do you use the product?

A view into how campaigns are performing, where opportunities are stuck in the sales cycle and need more support to move to next level and analyzing wins/losses to learn what needed improvement

What is your primary role when using this product?

head of marketing

What is your relationship with this vendor?

Am currently not involved directly in using the product, but would gladly jump back in if my role were expanded.

At which company did you most recently use this product?

Verizon

Are you a current user of Salesforce CRM?

It is being used where my current role is, but I am not directly involved in using it.