Product Review for Google Analytics

What do you like best? In depth data collection.


What do you dislike? The admin interface is not very user friendly and lacks explanation/help prompts.


What business problems are you solving? What benefits have you realized? Increases traffic, optimising conversion rates, identifying new market segments.


For which purposes do you use the product? Data analysis.


What is your primary role when using this product? Digital marketing.


What is your relationship with this vendor? None


At which company did you most recently use this product? Betterbrains.co.uk


Are you a current user of Google Analytics? Yes.


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