Product Positioning in the UK or France? Decide whether it needs to be revaluated.

"Do we have to review our product positioning while in expanding in the UK or France?"

Short answer: Yes.

Long answer:

When you launched your product or service in your primary market, did you do it blindly?

It's for the same reason that you will not do it when entering a new market.

1. The competitive landscape is different.?There may be new competitors in the new market, and their products or services may be different from what you offer in your existing market.
2. The customer needs and wants may be different.?Customers in the new market may have different problems that you need to solve, or they may be looking for different features or benefits in your product or service.
3. The regulatory environment may be different.?There may be different laws and regulations that you need to comply with in the new market.

If you need help to determine your positioning, here you are:

5 Granular Questions to Determine Your Positioning in a New Market

Cultural Nuances and Values:

• How do cultural values, beliefs, and customs influence consumer behavior in this market?
• Are there any cultural taboos or sensitivities that need to be considered in your messaging?

2. Regulatory Environment:

• What are the specific regulations and standards that apply to your product or service in this market?
• Are there any certifications or approvals required to operate or sell in this market?

3. Distribution Channels and Partnerships:

• What are the most effective distribution channels for reaching your target market?
• Are there any strategic partnerships or alliances that could help you gain market access or credibility?

4. Pricing Strategies and Competitor Analysis:

• How do competitors price their products or services in this market?
• What pricing strategies (e.g., premium, value, competitive) would be most effective for your offering?

5. Marketing and Communication Channels:

• What are the most popular and effective marketing channels in this market (e.g., social media, traditional advertising, public relations)?
• How can you tailor your messaging and communication style to resonate with local consumers?

I am Leslie, I help foreign companies to grow in the French or the Uk markets with adapted marketing strategies.

To work with me:

Everything you need to know

Book a 30 min free call with me

Have a lovely day,

Leslie

French Coffee Marketing

Great things happens over a coffee

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