Product Placement

NEW YEAR, NEW PRODUCT...Placement that is.

It's 2024, and your business should exhume your brand in every aspect. Everyone who visits will be getting any pictures they can to post their experience. Yes, especially the restrooms believe it or not. That means your walls, gift shop, waiting room, tasting room, and BATHROOM need to have your logo EVERYWHERE!

From the Windows to the Walls

There shouldn't be a single place where someone looks that your name isn't. Consequently, that doesn't mean it needs to be unfunctional. Take, for example, barrel head clocks. These clocks are beautiful reminders of (say it with me) your experience! For a more rustic option, logo'd dart boards are fun, functional, and aesthetically pleasing commodities to add to your tasting room. It not only looks great but also can provide more recreation to your tasting room. Similar to the popular wing & beer chain restaurant, it helps the customer resonate with your business as a place to go to relax, watch the game, and experience your liquor. Thus, increasing what we talked about last week with subconscious marketing. By incorporating these customized barrel signs, you've also added another product to your gift shop.

Fake It to Make It

Now that we've hit the more costly option, I'm going to hit the budget-friendly choice. Real barrel heads can be a costly investment, however, Faux Barrel heads exist, and they are just as good as the real deal. Amazingly, they look like real wood but are made of half MDF to help durability, while also reducing the cost of purchase. This custom faux Barrel Head from The Winery at Bull Run in Virginia shows just how stunning these signs can be in any space. Distillery store offers signs in all different sizes, with your own unique proof, it doesn't get better than that! Consequently, that means your sign cost can be cut in half and save your expenses for another venture.

Authentic style decor doesn't always have to be pricey, there's a variety of options to choose from based on your budget. Your atmosphere should be invested into for maximum return of customers. Make them feel like a kid in a candy store, always something interesting to look at wherever they go. And PLEASE Trust me when I say, people will be taking bathroom mirror photos.

Next week, we will talk about how gift sets aren't just for Christmas.

Happy New Year's! - Faith Housley

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About the Author
Faith Housley is the Director of Multimedia Marketing at Thousand Oaks Barrel Co. In addition to her journey at Thousand Oaks, she is a Social Media Marketing business owner and influencer amassing over 3,000,000 followers across all platforms. Housley found her love for social media marketing through her advertising campaigns with brands such as Slim Jims, O'Reilly Autoparts, Pringles, and other household names. At Thousand Oaks, Housley aims to help distilleries market their spirits in this new age of marketing, and aid business owners to grasp all the tools they need to succeed.