Product On-White, Flat Lay, Creative, and Lifestyle Product Photography – The Difference

There are different ways to approach product photography and every approach has some advantages. We are constantly asked when and why utilize the different photography services we offer. As professionals, we consider factors like branding, display platform, medium, and product type before determining which option is the right choice for our clients. Results Imagery requests a detailed description of products and brand from the customer before offering a proposal on how to approach product photography.

We offer three different options; product on-white, creative in-studio, and lifestyle product pictures. Let’s explore these options in detail so you can understand them and determine which one works best for you. 

1. Product On-White Photography 

This is as straightforward as product photography can get. The product is placed against a stark white background and shot from different angles. On-white photography may look simple, but it can be a little challenging to ensure the background doesn't overwhelm the product. Our expert photographers know how to strike the right balance and take a picture that reads well. Here's a look at some of the biggest benefits of the product on white photography:

• Clarity – Product on white pictures have a big impact on prospective customers because they are very clear. There is no noise in the background so the product image, dimensions, colors, and appearance stands out clearly. 
• No Distraction – These images are very straightforward with their blank background. There’s nothing to distract people from the product, which means customers can maintain their focus on the item and decide whether they want to purchase it.
• Modern Design – Most modern e-commerce websites or business websites are minimalist in design. The clean and restrained style doesn't just look great but also increases the chances of conversion. Product on-white photography fits right in with this minimalist design and looks great on all platforms, including mobile screens.
• Professional – On-white images look crisp and professional, which can impress clients. This style is particularly effective for showcasing tech products like cameras, laptops, phones, etc. Many technology-based businesses stick with product on-white photography to have the maximum impact on clients. 

This style does have a few drawbacks, especially if you don't choose a skilled photographer for the purpose. The white background can highlight any flaws in the product. It can also overwhelm an item if it is of a lighter tone. Our experienced pros will only recommend this option if they are certain it will the ideal product photography style for your brand. 

2. Flat Lay & Creative In-Studio Photography 

Flat Lay & Creative product photography is a product photography approach that involves setting an interesting stage for your product. We add a few elements along with the product to create a mood. These elements are always connected to the item in some way. Our expert will frame the image in such a way that your product still shines. The connecting elements won’t be a distraction. Here’s a look at some of the reasons why creative in-studio photography is a good choice:

• Telling a Story – This style of photography creates an environment and has a specific vibe to it. It adds a little personality to your products, which makes them very appealing to customers. This style of photography is popular in the food and beverage industry. It is also versatile enough for almost any field.  
• Is More Descriptive – These images are a little more descriptive than on-white photographs. For example, if you want to sell an energy bar, we can arrange some of the ingredients inside the energy bar like walnuts, almonds, oats, quinoa, etc, strategically around the product. This showcases the item’s purpose and makes it easier for people to make a purchase decision. 
• More Unique – Creative in-studio pictures are more unique and original. It is easier to establish a strong brand presence through them. Standing out is essential in this competitive world and creative photography helps you do just that.

We have a team of experts who like to flex their creative muscles regularly. They come up with unique ideas based on the client’s brand, products, and industry. If you want to stand out and get stunning product photography, we can help. 

3. Lifestyle Product Photography

This style of product photography involves placing the item in its natural environment. For example, a savvy keyboard belongs on a clean desk near a sleek computer. A rich wood cutting board is on a kitchen countertop and has a skilled chef preparing food on it. Here’s a look at some of its biggest advantages:

• Highlights the Product’s Purpose - Lifestyle photography tells a story by showing how the product is meant to be used. The clear visual representation of the item’s purpose can help customers make a purchase decision. For example, if you sell breathable and safe masks, you can show a person wearing them on a hike or while climbing stairs to illustrate how effective they are.
• Understanding Dimensions – Most sellers list dimensions and size information in their product description but customers still leave reviews about an item being too small or too big. Lifestyle product photography allows you to showcase the product's dimensions relative to other elements like a pen, computer, or even a person. For example, you can show just how big or small a handbag is by having a model wear it out on an errand. 
• Dynamic Pictures – Lifestyle pictures are dynamic and look authentic. It helps people imagine what it would be like to own the product. That has a big impact on a customer’s decision to buy any item. This type of photography is particularly suitable for clothing, personal gear, and accessories.

Our experts know how to shoot lifestyle photography in a way that ensures your product is the hero of the image and nothing distracts a customer’s attention from it. 

We recommend showcasing your product in different ways to get the best results. You can use all three types of product photography to highlight what the items look like in different environments. This variation can make the product listing appear more dynamic. 

Results Imagery has worked on different kinds of product photography projects over the years. We understand how to showcase items of all shapes and sizes effectively. If you want to know more about our services, don’t hesitate to reach out to us.