Product Marketing and Social Media Expert

Location: Accra, Ghana

Type: Full Time

Department: Marketing

Job Summary:

This role combines social media expertise with product marketing strategy to grow our online presence, engage audiences, and generate qualified leads through different Social Media platforms.

Key Responsibilities:

? Develop and execute content strategies for different Social media platforms with product

launches, lead generation goals, and marketing campaigns.

? Extensive experience in LinkedIn and Instagram aligned.

? Manage organic and paid campaigns

? Create engaging posts, videos, and stories to drive brand awareness, product visibility, and audience engagement.

? Foster community growth through active engagement with followers, influencers, and partners.

? Collaborate with sales teams to craft and promote compelling product messaging.

? Analyze performance metrics—including lead generation and conversion rates—to optimize

campaigns and provide actionable insights.

? Stay updated on trends to ensure content remains innovative and platform-relevant.

? Write compelling and targeted copy for social media posts, advertisements, and campaigns.

? Ensure consistency in brand voice across different social media channels.

? Create effective calls to action (CTAs) that drive conversions and engagement.

? Develop copy for various formats, including posts, stories, ads, and videos.

? Utilize social media analytics tools to track performance, measure KPIs, and generate actionable insights.

? Monitor SEO and user engagement to suggest content optimization.

? Conduct A/B testing on social media content to improve campaign performance.

? Present data and analytics to stakeholders, highlighting key metrics and ROI.

Qualifications:

? Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

Proven experience in social media management, digital marketing, graphic design, and video production.

? Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) and video editing software.

? Strong understanding of social media platforms, trends, and analytics tools.

? Excellent copywriting skills with a proven ability to create engaging and effective content.

? Creative mindset with a passion for storytelling and visual communication.

? Ability to multitask and manage multiple projects simultaneously.

? Experience with social media advertising, PPC campaigns, and A/B testing is a plus.

? Strong analytical skills and the ability to interpret data to make informed decisions.

? Highly organized with strong attention to detail.

? UI/UX design skills are an advantage.

How to Apply!

Qualified candidates, send CV to [email protected]