Product Marketing Insider

Hello and welcome to our first newsletter here on LinkedIn. Every week, we’ll be posting tips, tricks, and tactics we normally reserve for our Insider Members at PMA.?

Be sure to subscribe to stay up to date with everything that’s happening in the world of Product Marketing.?

The 2021 Product Marketing Salary Survey has arrived ??

We've scoured the globe for responses from a whole host of PMMs, crunched the numbers, and put together not one, not two, but three versions of the 2021 Product Marketing Salary Survey:

?? The global report,

???? The US edition, and

???? The European edition.

Discover how much PMMs are earning in your corner of the globe.?

Topics of conversation

A summary of the PMA community slack channel

@Lakshmi Gurumayum has asked how to integrate product triggers with CRM to convert trial users.?

@Noelle Bloomfield is wondering if you use real or mock demo environments to showcase your products.?

@Rosie Chopra is looking for ideas on benchmarks on price per video and commission based on successful videos.

@Mariel Falk sought advice on a tool to visualize automatic communications flow to users.

Fresh content

?A summary of the freshest content from PMA?

• The ARR of objection handling: address, reframe, redirect
• [Podcast] Effective communication with prospective customers | Jack Preece, Linnworks
• How to ensure messaging is utilized across an organization
• 9 effective tips to create great email content

Resources ?

PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.

Certifications & Courses:

• Product Marketing Certified: Core
• Product Marketing Certified: Masters
• Product Marketing Certified: Leadership
• PMM Leaders Fellowship

Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | | Customer Research Certified | | Positioning Certified

Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team |? The Goald Standard Podcast

PMM Hired: Your ticket to your dream PMM role.?

?Tech stack: A digital version of our Product Marketing Tools of Choice report.?

?Masters Hub: Designed specifically for product marketing leaders.?

?Reports: Data-driven insights from experts in the industry.?

Product Marketing jobs ?

@Carly Hodes has posted a remote position as a B2B Product Marketing Manager at Vida Health.?

@Evelyn O’Keeffe has shared an exciting opportunity to work as a PMM at Square. The role requires bilingual French and English speaking capabilities and knowledge of the French market.?

@Anand Patel is looking for a Product Marketing Manager to join him at Appcues. The position is remote.?

While you’re at it, why not use the PMA jobs board? It’s free!

?Job alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.

Events

PMM Talks - Learn from PMM leaders in the field in our live sessions.

PMMnow - Powerful content - streaming once per week, every week.

Subscribe for more PMA Insider

While you’re at it, why don’t you check out our PMA Insider Membership??

It’s free to join and you will be the first to receive our tips, tricks, and tactics as they are released.?

Not to mention a small sampling of the members-only templates and on-demand content that our Pro and Exec members get.?

Who doesn’t love freebies?

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