Product-Led vs. Sales-Led Strategies – Which Is Right for Your Product?

When it comes to scaling your product, deciding whether to pursue a product-led or sales-led strategy can make or break your growth. In this article, we’ll break down the pros and cons of each approach to help you decide which strategy aligns best with your business.

1. What Is Product-Led Growth?

Product-led growth (PLG) focuses on allowing the product itself to drive customer acquisition. Common tactics include freemium models and free trials.

For a deeper dive into PLG, check out this video: Product-Led Growth Explained.

2. What Is Sales-Led Growth?

In sales-led growth (SLG), a dedicated sales team drives the acquisition process, focusing on building relationships with high-value customers.

3. When to Choose PLG vs. SLG

If your product is self-serve or easy to understand, PLG might be best. For more complex or enterprise solutions, SLG could be the right choice.

For more information on blending strategies, read this article on Choosing the Right Growth Strategy.