Product-led vs revenue-led vs sales-led

Lately, organizations have learned the lesson (sometimes very painfully) that growth at all costs is not the best strategy. A better approach is to choose a growth strategy that best fits your organization’s current situation. Here’s some advice on picking the right growth strategy for your context.?

Product-Led vs Sales-Led: What’s the difference, and which one is right for you? Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. It lets you shape your product, customer experiences, and sales process in the very best way. The team at Userpilot explains how to pick the right growth strategy for your business and implement it too.

(via Userpilot )

Product-Led vs Sales-Led: Choosing the right growth strategy for your business. As a startup founder or CEO, you may consider which product growth strategy will bring the greatest success for your business. While traditional sales led strategies remain popular amongst many startups, Product Led Growth is quickly becoming an enticing option to consider. Rain Lieberman summarizes what this new trend entails and explores its advantages — particularly in early-stage startups. Rain also guides on when it’s best for your business to use a product-led growth strategy.

(via Rain Lieberman )

Comparing product-led vs. sales-led vs. marketing-led growth. These days, Product Led Growth (PLG) is one of the most talked about topics in SaaS. Some talk about PLG as though it’s the only way for a software company to grow, but this is far from the case, as many companies continue to grow with traditional go-to-market strategies. In this guide Peter Zawistowicz looks at PLG Natives who began and grew using PLG, and PLG Transformers who started with a more traditional marketing-led or sales-led growth (SLG) strategy and then began applying PLG principles to speed up their growth. He also looks at the difference between product-led, marketing-led, and sales-led growth.

(via Peter Zawistowicz ?? )

Product-led vs. sales-led vs. marketing-led vs. customer-led: What’s the difference? In SaaS, your growth strategy is essential because customers expect meaningful experiences. Right from the opening phase of the sales funnel, through to your onboarding process, you need to impress your prospects and customers. Alex Morris looks at the differences between product-led, sales-led, marketing-led, and customer-led.

(via Customer Success Collective )

Product-led growth vs. sales-led growth vs. marketing-led growth: Which is best? When trying to scale your startup, you’ve probably run into the following three growth strategies: Product-led, Marketing-led, and Sales-led. All three strategies provide different results that impact your bottom line and complement different business setups. However, they aren’t a one size fits all type of deal. JR Farr explains the different growth strategies to help you find one that fits your startup business plan.

(via Lemon Squeezy )

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Product Management News: Week of April 3, 2023

If you’ve wanted to make use of generative AI to help you produce content for your organization, but are concerned about what’s in the training data set, Writer.com may be the tool you’re looking for. Writer is an AI writing platform that is trained on your existing content. That way when you use it to create new content it will inherently sound like your company. It’s your own AI, specifically tuned for your team’s unique use cases.

Zoom is also diving into the race to find practical uses for generative AI technologies with Zoom IQ. One of the potentially most helpful capabilities, especially for those chronically late for video meetings, is a feature that provides a quick summary of what’s happened so far without disrupting the flow of the meeting.

GM is cutting off access to Apple CarPlay and Android Auto starting with the 2024 Chevy Blazer EV. The move will impact all of General Motors’ electric vehicles and favors a native Google infotainment system. The move means owners won’t be able to project their phone’s screen on their vehicle’s dashboard infotainment display. GM did this in order to provide “seamless access” to the new Google-powered infotainment experience, including native versions of Google Maps, Google Assistant, Audible, Spotify, and more. Hopefully, this means less fussing around trying to get your phone to connect to your car.

Speaking of connecting - or not - consumers aren’t connecting their smart appliances to the internet, posing a challenge for appliance makers. Analysts say that vendors need to do more to encourage consumers to connect their devices, which they use to collect data and send over-the-air updates. Something to consider if one of your new product updates was counting on getting data from your customer’s refrigerator.