“Product-Led AI” by Seth Rosenberg

This week, I’m spotlighting an article that came out a few weeks ago from Seth Rosenberg , my colleague and partner at Greylock . His post, “Product-Led AI,” talks about the three largest opportunities for founders to build AI-first companies:?

• AI-first networks and marketplaces
• Re-defining enterprise software categories
• Co-pilot for services

In the post, he presents his thesis for the next wave of AI-first products—and I think it’s helpful to start with his conclusion section:

There’s lots of noise in AI. From true techno optimists who envision AI as the great amplifier of humans, to pessimists who see every app as just a thin layer on top of OpenAI, to the optimists-turned-pessimists who believe AI will automate all jobs (and take over humanity).

Undoubtedly, there will be detractors who believe many products are simply features on top of foundational models. But builders who see AI as the driving force behind product development and GTM strategy will actually create new markets and experiences that never existed before.

By combining expertise in products and domains with a fundamental understanding of human behavior and AI, these builders will bring defensible, valuable AI-first products to life.

I view AI as an important generational technology wave – just like the internet, mobile, and cloud. It’s an opportunity for the most ambitious entrepreneurs to build new things that change how we work and live. As I’ve outlined, this could be AI-first networks such as labor marketplaces; products where AI unlocks a new category of software entirely; or AI that enables co-pilots in industries including financial services.?

For more on each of these three opportunities, here’s the full post:?

https://bit.ly/45ImETl