Product Launch Framework
Sebastian Morino
Founder & CEO of Wealth Scaling I Helping entrepenuers grow their businesses with Sales Funnels & Proven Systems.
How to promote a profitable product/service on social media.
Estimated Reading Time: (3-7 minutes)
Been in business 2+ years now.
In that time, pulled in about $25k over the last 12 months.
During those 12 months... I developed up to 5+ products/services trying to make some good income online.
Tried every trick in the one-person business playbook:
Crashed, burned & lost money several times before making a winner on each category.
Here's the thing — Every attempt taught me the core principles of making something extremely valuable for my audience.
Now, whenever I launch a new product/service, I stick to a simple 7-step system.
You see… It doesn't matter how much attention you get If you don’t know how monetize it.
You need a process to find demand for a burning problem,
Transfer that demand into your business,
& then present your product as the obvious solution.
I call it The Product Launch Framework.
With this system, you will be able to:
That being said, let’s dive in:
Build the Product.
Understating the needs from your audience is essential.
You can have the best marketing in the world…
But your launch can still fail because no one wants what you’re offering.
If that happens… It means that your product is not solving a real burning problem. Let’s fix that.
Start your product research by:
Want to do it faster?
Don’t reinvent the wheel…
Take what is already working & make it better.
After nailing the product…
Tailor your marketing to resonate deeply with your audience.
Here’s a few ways you can position it:
Promote it.
Building hype before your product launch is essential.
In order to build excitement & anticipation…
You need to promote your product everywhere.
That is only step 1.
Then — we have to aggressively post content:
We are going to post:
We are going to follow the tease, shout, launch strategy:
For example, here’s a ‘tease’ email.
This content & dates will act like updates for your audience.
Share behind-the-scenes, sneak peeks, and countdowns to your launch date.
This helps create a sense of anticipation and excitement among your followers.
The idea is to release a series value-driven, educational content before launch.
This builds trust and preps your audience, making your product the natural solution they've been waiting for. When you launch, they're ready to buy - no hard sell needed.
The Test-Launch Strategy.
Team up with other creators in your space before launch.
Leverage their audience & credibility to reach more people.
Here’s how to do it:
Offer free access or reduced rate in exchange for a testimonial, feedback or/and the chance of them directly promoting your product to their audience.
Social Proof.
Customer testimonials and success stories are powerful tools for building trust and credibility around your product.
People want to make sure you know what you’re talking about.
Connect yourself with other authorities in your space.
The trust & goodwill they have built over the years will transfer to you by law of association.
“Oh you know X, so you must be Y”
Is hard to be skeptical when 25+ top creators trusts you.
People want to be ‘sure’ — they are making the right decision.
Give them peace of mind.
Core Offer.
One of the best ways to ensure a successful launch is by creating urgency & scarcity.
Not only are these effective ways to drive sales…
They can create a wave of virality when promoting your product.
领英推荐
Let me explain:
People don’t want to miss out.
You'll be surprised by how people act…
When there's a limited supply or a deadline:
Common sense takes a vacation & irrationality takes its place.
There’s thousands of cases like shoe releases, luxury collections, special events, etc.
Why would you spend $1000 on a Jordan?
Urgency & Scarcity.
Not arguing if it is right or wrong,
Just showing that it is a real thing that affects everyone.
Make sure to use to your advantage.
To keep things simple…
There’s 2 ways to do it:
This is my personal preference:
Scarcity for products: templates, resources, software, etc.
Urgency for services: coaching, cohorts, programs, etc.
Launch Day.
As I said before…
We’re following the tease, shout, launch strategy.
On launch day:
If you got “promotions” as an exchange with the other creators for early access.
Notify & tell them to promote your stuff.
Let them know today is the day.
We will touch on affiliate marketing & how to build a network of content creators next week.
It will be called (Affiliate Strategy Framework)
Post Launch.
Launching the product gives you cash.
The real money is what you do after it.
You need to keep promoting your product — for eternity — to get sales from your audience over & over again.
Don’t do it randomly.
Have a detailed process instead.
What when & how you are going to post?
These questions should give you a good starting point.
Figure out what works best for you, your audience & your niche.
Deliver & Overdeliver.
Focus on over-communicating and overdelivering.
Give extra value to your customers:
Help your customer get the most out of your product.
Analyze, Iterate & Improve.
You’re first product is probably going to suck.
It is to be expected — Don’t worry.
Movement is better than perfection.
Make sure to make your product exceptional by constantly improving over it.
How? — Let your customers tell you.
Have a process to collect reviews, testimonials & feedback.
You’ll use this information as your roadmap.
Keep iterating & launching new versions until it’s perfect.
There you have it, the Product Launch Framework.
I hope you found these helpful.
Take some time this Monday to begin implementing what I've shared here today, and then hit me up on LinkedIn in a few weeks with an update.
Let’s build together!
Sebastian Morino
P.S. Whenever you're ready, there are 2 ways I can help you:
1: Build your clarity, systems, and growth with 1:1 consultations here .
2: Follow me on Twitter , LinkedIn ,?and Threads for more operating systems.
If you find this helpful…
Share this post with another entrepreneur!
Content OS.
For the last 6 months, I have been developing Content OS.
A system to create content like clockwork, build an audience & monetize your knowledge through creative work.
With this system, you will be able:
What’s inside?
Plus — 3-month roadmap to 1000 followers.
Release date: 09/04/2024
First 10 people will get it for FREE.
Still deciding on the price point.
Stay tuned for that! ??
See you again next week!