Product Launch Best Practices for Geographic Expansion From Asia/Pacific to the U.S.

Key Challenges

• Product managers are stymied when products’ existing positioning is misaligned, poorly differentiated and fails to gain traction with buyers in new geographic markets, even though the same products succeed with buyers elsewhere.
• Products originally intended for Asia/Pacific markets are often insufficiently localized and certified to comply with the digital ethics, or privacy or legislative regulations for the U.S. market.
• TSPs not wanting to overrely on channel partners for the U.S. market can suffer a “cold start” problem of independently establishing local sales channels.

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