The product-first approach in content creation

In e-commerce, efficient and accurate content creation is crucial. ProStudio for workflow is software designed for e-commerce studios and revolutionizes this process with a product-first approach. This method focuses on the product identity rather than starting with a sample, ensuring seamless, accurate, and efficient content creation.

What is the product-first approach?

The product-first approach in e-commerce content creation implies that the entire content creation process begins with the product identity, not the physical sample. ?

Using the product-first approach, your content creation workflow starts long before your team opens boxes of samples in your studio, creating significant time and cost efficiencies. Focusing on the product identity facilitates that the product reaches the studio before the sample does, ensuring that the visual content is directly tied to the product data.?This method eliminates the need to match images to samples, reduces errors, and streamlines your workflow. Post-production, in the sense of adding metadata, file naming, etc., can be done before the sample is even shot.

Unlike traditional sample-first methods that treat the image as the centerpiece of content production, the product-first approach treats visual content as metadata that enhances the product’s representation. This ensures brand consistency, optimal visual appeal, and efficient automated processes, ultimately leading to high-quality, scalable content creation. Most studio workflow software providers operate image-first, which leads to a significant need for post-production to match assets with product data. This method is inefficient and error-prone.

Product vs. sample

A common misconception is that product and sample are the same. The product encompasses all data and specifications, while the sample is just its physical representation. Most studios use a sample-first approach, detaching content from the product’s core identity.

Benefits of the product-first approach

1. Sample verification: Ensures that the correct sample is linked to the product
2. Style guide adherence: Maintains brand consistency across categories and channels
3. Optimal lighting: Enhances visual appeal by automatically connecting light and camera settings to the product identity
4. Automated naming: Reduces errors and improves efficiency within and outside of the studio
5. Automated matching: Eliminates manual intervention and speeds up turnaround

Scaling your content creation with a product-first approach

By working product-first, brands can tailor visuals to reflect product value, maintaining control and speeding up content creation without compromising quality.?The product-first approach benefits retailers with quick and efficient processing, ensuring high-quality visuals and processes under tight timelines.

Adopting a product-first approach is crucial for optimizing and scaling your e-commerce content creation. ProStudio for workflow ensures that your visual content is linked to the respective product identity, enhancing accuracy and efficiency and enabling you to scale your business effectively while maintaining high-quality product representation.

Embracing our unique combination of dynamic workflow management software and powerful hardware will transform your e-commerce content creation process. Ensuring your visuals come out precisely as planned, our e-commerce solutions support you in scaling your content production most efficiently.

Are you curious to learn more? Reach out to Fred Bertenstam for more information.