Product Demonstration - For converting a Prospect to a Customer

A Product Demonstration is an effective way of showcasing the Application of Earthmoving and Construction Equipment.

Customers do not buy the earthmoving machine, they buy the "Solution" which this earthmoving machine offers to their production needs !!

Here in the photo, you can see me demonstrating (sometime in year 2012 at Noida), the use of skid steer loader in loading husk to a hopper. This husk is then burnt to make steam in a boiler. The steam runs a turbine to generate energy needed in a steel rod manufacturing unit. The skid steer loader can continuously work to ensure uninterrupted power supply to the plant.

One demonstration lasting two hours did what numerous visits to the prospects could not do - it converted a prospect to Customer. Every sales person can increase his/her effectiveness multi-fold, by using product demonstration as an effective tool in their arsenal.