Product demonstration

People usually don’t know what they need or what they’re looking for until they see it demonstrated. They have a variety of brands to choose from and many sources that influence them decision process. So, today’s customers rely on product demos.

A product demo webinar provides a hands-on experience where the prospect can see what they could get from the product, ask the presenter questions, and get more insights than they would from a marketing slogan or product brochure. Webinars also allow you to personalize demonstrations for specific uses or situations.

There are two types of demonstrations:

1) physical – where you present a product people can own, such as a mobile device or high-tech, smart-technology kitchen utensil, or

2) virtual – where your present software or a service, such as an online invoicing platform or email marketing system.

1. With webinar registration enabled, you can collect the email addresses of interested prospects. Not only do you reach a wider audience of interested people but also have proof of their engagement so that you can follow up.

2. A product demo webinar is long enough for you to present your product or service in more than one setting to show its full potential. And tailored webinars allow you to reach niche audiences and show how your product can work for a particular use or situation that pertains to their field of work or interest.

3. Audience participation and Q&A are the foundations of trust and a good impression. Adding these to your product demo enables you to build your brand and expertise. Live interaction provides in-depth information and useful tips first-hand. It also opens a dialogue where buyers get to know the product better by asking questions and getting answers.

4. You can go beyond the usual pitch by engaging the audience with tips and tricks. A webinar creates a connection between a live representative and a prospect to build a potential brand-customer relationship. Engaging attendees in a Q&A, running polls and surveys, and adjusting your pitch according to the results can create a two-way conversation.

5. A recorded webinar is an opportunity to repurpose your content. You can follow up with your prospects to keep the relationship going. If registered prospects weren’t able to attend your webinar, a video recording is a great way to reach them. And you can re-use your webinar recording in other channels, such as your blog, YouTube channel and social media.

Webinar features to use:

? Branding – Add your logo and brand colors to your webinar room, waiting room, and email notifications for a total brand experience.

? Registration Page – Enable a registration form and collect useful information about your attendees.

? Screen Sharing – Show your virtual product or service in action to let viewers see how it works in real time.

? Presentation – Prepare a presentation with pictures, screenshots or videos of your product or service in use.

? Whiteboard – To get your point across, use drawings to illustrate your ideas or the possibilities of your product. Remember that people are visually stimulated and are more likely to remember information that they can relate to an image.

? Moderated Q&A – Questions will arise. So let viewers know that you’re listening and will answer questions at the end of the webinar or on chat while you speak. (Have a moderator handle the chat while you present.)

? Online Meetings – Follow up on your webinar with prospects who need a custom-tailored demo.

? Webinar Recording – Record your webinar to follow up with those who couldn’t attend and repurpose you’re recording for other channels (blog, social media). You can also reuse the recording for future webinars – not all webinars have to be live!

Are product demonstration webinars right for you?

Ask yourself two simple questions:

1. Do I have a product or service that might interest my customers if I show in action?

2. Are there features of my product or elements of my offer that, if shown in a demo, could help me make the sale?

If you answered yes to either of these questions, product demonstration webinars could earn you money.

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