A Product Communication Revolution at LESER
Have you ever wondered how much time (and mental nerves) scattered information can cost?
LESER GmbH & Co. KG is the producer of more than 150,000 safety valves each year- delivering to over 100 countries and employing over 1,200 people from around the globe. However, they had a very real problem with how they managed their product communication: product data stored in various locations led to mass confusion, errors and a lot of unnecessary effort.
It quickly became apparent that implementing a centralized Product Information System (PIM) where product data was collected, structured and updated all in one place would be beneficial to LESER. Beyond that, an implementation such as this makes it possible to export product information to the various marketing channels and documents in the organization.
Advantages:
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A strategic solution: Implement a central system that bundles everything together and creates order.?
The introduction of a Contentserv PIM system, known internally as SPOT (Single Point of Truth), created a centralized data repository. Additionally, SPOT was connected to the already implemented SAP system. For print output, LESER relies on the priint:suite, which was used to implement the first pilot project- the partial automation of LESER’s price list. Print output from SPOT is managed at LESER under the project name SPOTgoesPrint.
The entire project was managed by our partner Parsionate - part of Accenture.
Today, product data is not only managed centrally, but also integrated directly into LESER’s print materials such as the price list – generated semi-automatically and efficiently. This saves team members vast amounts of time, minimizes errors, and ensures clear and consistent communication worldwide.
?? Read our latest Success Story and learn the details about how LESER implemented this project!?