In Producing This Year’s Oscars Campaign, Ira Rosensweig Lived a Dream
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Being busy is usually a good thing, especially when you are running your own company. But it’s kind of a bummer when you have the opportunity to meet a talent you have long admired, only to realize you just cannot fit it into your schedule.
That was the experience of Wavemaker Creative’s Ira Rosensweig when he was tapped to direct and produce this year’s Academy Awards promos for ABC, starring host Conan O’Brien.?
Like so much work that falls before a big event, production of the spots encountered some challenges along the way – among them the LA wildfires in January. But in the end, Wavemaker and ABC pulled it together to produce a fun and creative campaign starring O’Brien with a little help from O’Brien’s Team Coco.
Read the?entire edited interview?to learn how the campaign came together, see the work and hear how Rosensweig has pivoted his directing and production business post pandemic.
The Revolution Starts April 22 With ‘Andor’ Second-Season Premiere
Cassian Andor (Diego Luna), returns to finish the story of how he became one of the Rebel Alliance’s key players in season two of Disney Plus’?Andor.
Disney Plus released the show’s first teaser trailer, which is set to a remixed version of Steve Earle’s “The Revolution Starts Now,” and poster on Monday.?
Andor?premieres April 22 on Disney Plus with 12 episodes broken down into four chapters of three episodes each. One chapter will premiere each week over a four-week span.
We at?Spotlight?are suckers for a spot scored with the perfect music selection. If you think you've produced the perfect pairing, submit it?[email protected]?for a chance to be featured right here!
YouGov Breaks Down Top-Ten Super Bowl LIX Ads
Super Bowl LIX concluded February 9 with the Philadelphia Eagles' decisive 40-22 victory over the Kansas City Chiefs. But the analysis of the game's ads continues, with YouGov?this week?taking a look at which brands benefited the most from their time in the Super Bowl spotlight.
Stream Hatchet: 4X Games Make A Comeback with Release of 2K Games' 'Civilization 7'
Sid Meier’s?Civilization?is one of the oldest PC-gaming series still finding popularity today, dating back to the first game’s release in 1991. Where other PC games fell off due to outdated mechanics,?Civilization?continued to refine its core gameplay whilst simultaneously updating itself with quality of life improvements. Now 34 years and 6 sequels later, the February 11 release of?Civilization 7?has once again ignited the passions of 4X (explore, expand, exploit, exterminate) strategy game aficionados waiting for the next entry in this definitive series.?
In this week's?post, Stream Hatchet reviews the debut performance of?Civilization 7?on live-streaming platforms, including a review of?Civilization 6’s success, to anticipate how publisher 2K Games might boost the long-tail viewership of their latest title.