Producing video content for Danone

We’ve recently been working with Danone on video content to co-incide with the 10th Danone International Prize for Nutrition award which took place on Tuesday 5th April 2016.

The 10th recipient of the prize this year was Prof. Philip Calder who works at the University of Southampton and the team at Danone needed a local crew to cover the story. We conducted an interview with the professor at Southampton General Hospital where he works on his research and a number of relevant cutaways of him and his team at work in the labs.

We also edited together a video of the President of the Danone Institute International, Prof. Olivier Goulet talking on the prize and Calder's achievements. 

We subtitled the two final videos in to French and Spanish in order to make them accessible for the wide international audience they would be reaching. A lot of videos these days are a maximum of 2-3 minutes long, but it always depends on the subject, industry and audience. In this case, the videos were aimed for the press and fellow industry professionals and they were not for an advertisement or marketing as such so the length was not an issue.

You can view the full series of the videos and find more information on the award here: https://www.danoneinstitute.org/nutrition-science-support/philip-calder#ancre1