Producing Content That Resonates With People - Why Personality Matters

 There are so many forms of engaging content online, from video and images to virtual reality and interactive graphics. It’s not surprising that good old fashioned words don’t always win over more fun types of content.

Blog posts are not the coolest gang member in school any more, but that doesn’t mean they can’t earn a piece of the action. No matter what incredible new types of content are made and created, the written word will always hold value.

However, people are now demanding more from every single word they read. There’s no time to waste on filler content or unengaging essays.

If the written word is to stand out in an overcrowded world of content, it needs to pack a punch.

So, how do you create content that is enjoyable to read? The simple answer is you find a writer that doesn’t just have the technical skills to deliver grammatically perfect articles, but someone who has a unique tone to their voice. Anyone can write an article about a general topic, but surprisingly few writers can do it with flair, style and personality.

If you’re looking to get content produced, I urge you to source writers who can inject some personality into their copy. You may be wondering how exactly this is done and what qualities to look out for, so I’ve outlined some nifty tips below.

When you read their copy…

They make you feel like they are having a conversation with you

These days audiences love a chatty, conversational tone. They love to feel like they are having a conversation with the author, rather than just being spoken at.

A really talented writer knows exactly what their audience will be thinking when they read their copy, and tailors the rest of their article accordingly.

They will pre-empt what sort of queries you might have around a topic and appear to magically answer them without any input from you, the reader.

They conjure up thoughts and images in your mind

When you read their copy, they will send you into lands unknown, they will plant ideas in your brain and leave you mulling them over days after reading their work. Their writing might even prompt you to go and do something or take action in some way, because it’s that good. Not all topics can be turned into magical fairy tales but an experienced writer can make even the most mundane topics sound a touch more interesting.

They leave you feeling something when you finish reading

This is very important. Our generation of web users expect to feel something when they consume a piece of content these days. Perhaps that’s why Facebook changed its like button to enable people to share their emotional reactions.

After reading their article you should feel sad, enlightened, happy, passionate or even enraged.

These emotion bursting articles are the ones that get talked about and shared the most, and they’re also the articles that people actually bother to read from start to finish.

They make you feel as though you can really relate to them

You’ll read their copy and be like, yes, I can relate to this person. I get what they are trying to say, and it feels like I’ve known them for a long time. It will be like you are reading an article written but one of your friends, because the language will be down to earth and really relatable.

It won’t be condescending, it won’t be patronising, because no one wants to be spoken down to. You want to read something and be like, I get it, this stuff makes total sense.

 Their writing style leaves a mark on you

Something about their writing will leave a mark on you. It might be the way they leaving passing comments, or how they manage to make their writing jump off the page. Or it could just be the type of language they use.

Whatever it is, when you read their copy you must enjoy the experience and feel that their style stands out in some way. Which leads me to my next and final point....

You want to read more of their stuff immediately

Simples.

If it’s any good and remotely different from all the other crap you’ve read online, the chances are you'll be itching to come back for more.

You will sign up to their newsletter, you might check their blog again, or you will get in contact with them right away and be like, ‘please write for me, I’ll pay whatever, just don’t write for anyone else, because, well, you’re brilliant.’

If you enjoyed this article and found it useful, do get in touch. I'd be happy to write some personality infused content for you.