The producer: balancing the creative and the clinical

Most people working on a set fall into two categories: the creatives and the techies. In the former camp are the writers, actors and directors, while the latter is where you’ll find grips, gaffers and PAs. Whilst the creative team come up with the ideas that excite audiences, the technical team use their skills and knowledge to deliver that vision. 

However one position straddles that divide, and requires an ability to be both technical and creative: the producer. This person has to master the expressive and functional sides of filmmaking. While such skills may seem at odds with one another, the master producer can adopt some of these techniques to effortlessly alternate between a creative and a clinical frame of mind.

First thing’s first: it’s crucial that the producer is involved in every step of the creative process so that they are able to craft into a realistic plan. Writers should be encouraged to come up with ambitious and divergent ideas — but it’s up to the producer to spot where budgetary or other restraints will prevent them from happening. Similar discussions should take place with directors and, depending on the scale of the project, possibly with heads of other technical departments too.

The producer must ensure there are as few surprises as possible when filming starts. Small problems can turn into major headaches if not addressed at the scriptwriting stage. This means retaining a sense of realism about what can be accomplished without watering down the ambitions of the production. That is the key balance in filmmaking production.

Nonetheless it is equally important to ensure that the business considerations do not take over the creative process. No creative should be a slave to economics, and no producer can afford to switch off their artistic spark. If someone from the creative half of the room proposes something that is unfeasible, it isn’t the producer’s job to dismiss is out of hand; rather, alternatives should be considered, suggested, and discussed.

Finally, a good producer must never forget to utilise the talent of their colleagues. Filmmaking is a collaborative medium and ploughing a lonely furrow is a sure fire way to inhibit the potential of your product. Yes, perhaps the director’s ideas can be unrealistic from time to time, and sure, maybe some of the technical team don’t always see the bigger picture. But the producer is here to work with them – and vice versa. Their expertise is invaluable and the set is populated with such talent for a reason. So any producer struggling with reconciling a creative option with a business constraint should not kill the idea – they should talk it over with colleagues, come up with innovative solutions, and accomplish the sort of results that do their project justice.

Simon Watson

At GLProUK, we love creating, refining and promoting digital content for ourselves and our clients. Want to learn more? Check out below.

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If you have an initial idea that needs developing, a marketing goal to be fulfilled or an audience that needs reaching, our team are here to help you smash your objectives. There is no better way to connect with your client-base than by creating a corporate video. Whatever message you want to send we can make it professional and compelling. with a vast range of different options to suit the needs of any corporate client. Whatever you’re trying to achieve with a video, we can use our insight and experience to create the best results for your business. We’re a film crew on a mission. We develop creative content that stands out, catches attention and inspires action. From video production, to photography, animation and everything in between.

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We offer a knowledgeable and friendly approach to business video production. We’re creative but with an understanding that each video and company is different and requires a bespoke approach. GLProUK prides itself on the work we do. We don’t just make films; we look at finding the emotive and connecting tissue between the film, the client’s organisation and the target audience. We believe the best way to engage viewers is through films that resonate – high quality aesthetics are a must, but our ability to create emotive and cinematic content stands us apart and is one of the key reasons our work is so effective.

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GLProUK offers a full range of video production services from video strategy and campaign building to Pre-production, Production and Post-production. Working with companies large and small our dedicated team is passionate about every project, producing behaviour changing, engaging, creative and results-driven corporate video content. We will ensure your corporate video production exceeds all expectations and stays in budget with no hidden costs. Providing full video production services to push your brand forward.

We understand that each project is unique with different audiences, marketing objectives and budgets. This is why we developed our scalable workflow allowing us to cater to start-ups right through to industry leaders, producing cinematic, informative and memorable corporate videos on time and in budget. We take the time to listen and learn about your brand and objectives. Our aim is to make your experience as easy as possible, whether we’re working with you to develop a full video marketing strategy, fulfilling your production brief, supplying a production crew or offering post-production services. We’ll even have some fun along the way!