Produced #80: Mastering Sales, Martial Arts Lessons and Establishing Thought-Leadership

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Next guest:

Convert Like a Black Belt: The Martial Art of LinkedIn Sales | #89: Richard Moore

Richard Moore is a LinkedIn expert with over 100k followers, known for helping consultants and businesses turn engagement into paying clients. His practical, no-nonsense approach focuses on creating content that builds trust, warms up leads, and converts without resorting to pushy sales tactics. From startups to 9-figure brands, Richard has guided countless professionals to cut through the noise and make LinkedIn work for them.

But there’s more to Richard than LinkedIn strategies. In this episode, we explore his background in Taekwondo, revealing how the discipline and resilience he gained in martial arts influence his business mindset. His upbeat energy, practical advice, and human-first approach to sales might just change how you think about connecting with your audience, and show you how to finally make your LinkedIn efforts pay off.

• https://www.dhirubhai.net/in/richardjamesmoore/
• https://www.therichardmoore.com/linkedin-client-accelerator#START
• www.therichardmoore.com

Behind the scenes:

I think this one does not need an introduction. If someone told me I’d be fortunate enough to record an episode with Richard, I probably wouldn’t have believed it. Of course, we should aim high, but still… Regardless, I was both very excited and a bit nervous, hoping not to mess up such an opportunity. In the end, we had so much fun. Richard is a true professional who makes even boring topics sound exciting! And no, I’m not just talking about sales. The enthusiasm and passion with which he speaks about anything is infectious—I wish there were more people like that.

But don’t worry, we didn’t talk about sales only, although there’s so much to discuss on that topic. Many may not know that Richard is also an experienced martial artist. As someone interested in martial arts, I was excited to dive into this topic, and Richard has more experience than you’d expect. But if martial arts aren’t your thing, hold on—Richard is also one of the original LinkedIn creators who’s been in the “game” longer than you might think, and the following he’s built speaks for itself. So, who better to listen to for LinkedIn advice, tips, and recommendations? There’s so much packed into this episode, and the time flew by. I hope you enjoy it as much as I did!

Quote of the week:

"The most difficult thing is the decision to act; the rest is merely tenacity."

– Amelia Earhart

LinkedIn Growth Tactic: Publish Thought-Leadership Articles on LinkedIn

Publishing thought-leadership articles is one of the most effective ways to establish yourself as an expert in your field. Long-form content allows you to dive deeper into topics, share unique perspectives, and provide actionable insights that resonate with your audience.

Why Publishing Thought-Leadership Articles Matters

1. Establishes Expertise Well-crafted articles showcase your knowledge and insights, helping you position yourself as a credible and authoritative voice in your industry.
2. Increases Reach Articles are more discoverable than standard posts. They can appear in LinkedIn searches and be recommended to users outside your network, amplifying your visibility.
3. Builds Engagement Thoughtful, in-depth content often sparks discussions, inviting comments, shares, and connections from like-minded professionals.

How to Publish Effective Thought-Leadership Articles

1. Choose Relevant Topics Focus on subjects that align with your expertise and address the challenges, trends, or opportunities in your industry. Answer questions your audience frequently asks or provide fresh insights into emerging trends.
2. Structure Your Articles Clearly Use headings, subheadings, and bullet points to make your content easy to read. Begin with a compelling introduction, dive into the core insights, and close with actionable takeaways.
3. Incorporate Personal Insights Share your unique experiences, examples, or case studies. Personal touches make your articles relatable and stand out from generic content.
4. Optimise for Engagement Include a call-to-action (CTA) at the end, encouraging readers to comment, share, or connect with you. Questions like “What are your thoughts on this?” can spark meaningful discussions.
5. Be Consistent Publish articles regularly—whether it’s monthly or quarterly—to maintain your visibility and build momentum in your content strategy.

Takeaway

Publishing thought-leadership articles is a powerful way to deepen your professional impact on LinkedIn. By sharing unique insights and valuable advice, you position yourself as a trusted authority while growing your audience and connections. Commit to creating thoughtful, high-quality content, and watch your influence soar!

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