Produced #79: LinkedIn Growth, Life Freedom and Value-Driven Content

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Next guest:

Growing Brands and Big dreams: The Power of LinkedIn Strategy | #88: Marina Panova

Marina Panova is a social media strategist and leading LinkedIn creator helping businesses and freelancers grow their brands online. With years of experience crafting effective content strategies and eye-catching designs, Marina knows how to turn audiences into loyal clients. Her expertise has empowered countless professionals to establish their authority, attract clients, and build sustainable freelance businesses.

In this episode, discover the beauty of North Macedonia and what it was like for Marina to grow up there. Tune in for professional tips on building your LinkedIn brand, creative insights for crafting content strategies, and the motivation to pursue your passions and achieve your biggest dreams.

• https://www.dhirubhai.net/in/marina-panova/
• https://www.instagram.com/pannovamarina/
• https://www.wecraftyougrow.com/

Behind the scenes:

Marina is one of the creators I’ve been following, learning from, and looking up to since my early days on LinkedIn – and rightfully, I still do! I just wanted to illustrate what it meant to me to welcome her on the show. She’s a big creator with a lot to share, so I was honoured to have this opportunity. As you know, I’m a geography geek, so I couldn’t resist asking her about her homeland, North Macedonia. I was really curious, as I can’t remember if I’ve ever met anyone else from there. Spoiler alert: you should visit!

Of course, we continued talking about Marina’s journey as she revealed the pivotal moment when she discovered the power of LinkedIn and things took off. She shared some tips and tricks, and I didn’t forget to ask about her unexpected achievement of hitting 1 million impressions on her reel! Crazy, I know. So how did she manage it? Was it all planned and thought through? Well, tune in to find out. On top of that, expect some helpful inspiration and a dose of positivity. Enjoy!

Quote of the week:

"Happiness is not something ready-made. It comes from your own actions."

– Dalai Lama

LinkedIn Growth Tactic: Post Value-Driven Content Consistently

Consistency in posting valuable content on LinkedIn isn’t just a recommendation—it’s a cornerstone for building your personal brand, expanding your reach, and establishing authority in your niche. By regularly sharing insights, tips, or stories that resonate with your audience, you create opportunities for engagement and build trust within your network.

Why Consistent Value-Driven Content Matters

1. Increased Visibility: LinkedIn’s algorithm favours consistent content creators, making your posts more likely to appear on your connections’ feeds. This increased visibility enhances your chances of growing your audience organically.
2. Strengthened Authority: Regularly sharing actionable, industry-specific insights demonstrates your expertise. Over time, your audience begins to view you as a go-to resource, enhancing your professional credibility.
3. Engaged Community: Content that provides real value—whether through tips, how-tos, or thought-provoking ideas—sparks meaningful conversations. These interactions foster a sense of community and keep your profile top of mind for your network.

How to Post Value-Driven Content Consistently

1. Define Your Niche: Focus on topics relevant to your expertise or interests. The clearer your niche, the easier it is to attract the right audience.
2. Plan Ahead: Create a simple content calendar. Aim for 2–3 posts per week to stay active without overwhelming your audience.
3. Mix It Up: Variety keeps your content fresh. Alternate between formats like short posts, carousel slides, videos, and thought-leadership articles.
4. Engage with Your Audience: Reply to comments and join discussions on your posts. Engagement signals to LinkedIn that your content is worth promoting further.
5. Track What Works: Use LinkedIn analytics to identify which posts resonate most with your audience. Double down on those types of content.

Takeaway

By consistently posting value-driven content, you position yourself as a reliable and engaging voice in your field. With time and dedication, this strategy can lead to increased connections, better engagement, and opportunities that align with your professional goals. Start small, stay consistent, and watch your influence grow!

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