Produce: Be Creative About the Entire Book Journey with John North
Please note: The FULL title for this interview is Be Creative about the Entire Book Journey (and forget about the royalties) with John North.
Four Time #1 International Best Selling Author, John North is a versatile and experienced entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management.
John currently holds a number of titles, including CEO of Evolve Systems Group, Associate Diploma in Business (Accounting) and Fellow of the Institute of Public Accountants.
John’s passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded among his peers as very innovative and highly creative in his approach.
John’s services include Evolve Instant Author to help new authors and business owners write their own books and Evolve Global Publishing for completed books.
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Here are the fun nuggets from the interview:
Fun nugget #1: Your foundation of your book journey is your WHY (John breaks it down simply into logic or legacy)
Fun nugget #2: You must put up your framework after your foundation (your strategy, the benefits, the title, subtitle, cover, and calls to action)
Fun nugget #3: Use psychology to your advantage and step into your role as “the author of the upcoming….”
Fun nugget #4: You must define yourself as a writer or author first (the author must own the entire business of publishing)