Process wins, but what about connects?

Let's face it - connects are hard in this day and age, how do we make the most of them?

In today's edition of "Phone Assassin's newsletter," we will be breaking down how your reps can have skillful conversations when they do make these stakeholder connects.

But first - take a look at your process.

Do you have a power dialer in place?

Do you have a solid data provider?

Are you giving your reps the best chance to make connects?

Skillful stakeholder connects - the breakdown:

Why do persuasion skills matter more than anything here?

1. Short window, short connect. Your reps or you as a rep, have a short window during these connects, you want to sound different.
2. Most sales reps are NOT highly trained or educated on persuasion, this is a huge problem.
3. The likelihood of them making a 2nd connect after a bad 1st connect dwindles dramatically, let's fix that.
4. Stakeholder connects hold a much higher conversation rate when a rep sounds different and knows true persuasion skills to a T.
5. One bad impression on an account could drastically ruin things in the future relations.

How to make meaningful connects with stakeholders

This is the part of the article you have all been waiting and probably reading along for.

Let's dive right in.

The breakdown of how a sales rep can efficiently utilize process + strategy + persuasion skills to have the most meaningful possible stakeholder connects:

1. Only focus on your ICP. Major way to gain time back.
2. Utilize a "confused tone" when talking to a prospect at the beginning of your calls.
3. Eliminate buzzwords such as "circling back," "following up" or "checking in."
4. Structure your calls. There are different stages of questioning to trigger human behavior and emotions. It goes something like current state--> problems they are facing --> desired state --> ramifications --> next steps
5. I mentioned the "confused tone" at the beginning of the call. You also want to utilize a "concerned tone," "curious tone," "humorous tone," "skeptical tone." It all depends on the context of the conversation.
6. Probing and framing. Probing questions allow you to find out more info. Framing allows you to be the expert and control the conversation in a unique way.

This is just scratching the surface on using process + strategy + stakeholder connects for you or your reps to win.

Thank you for tuning in to this week's edition of "Phone Assassin's Newsletter."

Please direct any questions you may have directly to my DMs.

Talk Soon,

Phone Assassin