Process of optimizing your LinkedIn profile
Nitin Takalkar
Director - Sales & Marketing | Enabling B2B Growth with ILL, Cloud, and Managed Services at Nexus Infra 360 (A Gazon Communications Initiative)
LinkedIn is best among all social networking platforms available for professionals. May it be employee or employer; all working professionals can get best out of LinkedIn if they really aspire for their career growth. On LinkedIn we have working professionals, company pages and groups. Platform provide you opportunity to express your views and opinion, post news and information on your wall, write an detailed article on any topic that may interest others, actively participate in any group discussions and express yourself. One can systematically hunt for business opportunity and job opportunity. Platform enables for all this.
Create and build your profile:
Get signed in with LinkedIn. Again, this platform relate to your professional life. Signed up with full name. No nick name please. Upload closeup photo with formal attire and background for profile. Your photo is very important in your profile and has to be impactful manner only. ?Avoid outdoor photo shoot. Wall should be with decent background about some recent success or may be with some motivational tagline. Update your profile section as complete as possible. Your education, your work experience, your extra curriculum, your skills, accomplishments need to update in specific manner. LinkedIn enables you to build your profile. Only thing you need to do is spend some quality time and write in descriptive manner about every section available.
Keep connecting right people. Recommend peer level and ask for recommendations from them as well as your bosses. Endorsed other’s appropriate skills. Get your skills endorsed by concern in the domain.
Be active on your account:
Post regularly, news and event about your profession, knowledge and information based videos, articles which may benefit you as well as your peer level. Write articles if possible. Choose subject on which you can talk about authority. Avoid religious and political posts. Do not post your personal life photos like family trip, wedding etc. Be engaged in group discussion in which you are member. Express your views and opinion there. Be strictly constructive and collaborative. Avoid stiff arguments. LinkedIn is a fantastic platform for your professional growth. This is not a platform only for job search. It is much more than that. Ensure regular use of it being active there. Avoid getting active here only when you look for new job.
Career aspiration and growth:
Searching a right job is a process. If you are really active on LinkedIn on regular basis, you will keep coming across appropriate openings. Make sure to attempt those as and when possible, especially which suits you better. Even if you are not joining, appearing for right interviews will keep you updated and brush up your knowledge. You can always switch over when you have your expected offer in hand.
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Sometimes, you really need job on immediate basis. Go all out for job searching that time. LinkedIn allow you to display that you are searching for job. Maximize your reach by all possible options LinkedIn provide. Even in this scenario, your regular activeness on your account will help you in better and positive manner. Your activities and behavior is getting monitored by concerns. Some respond and some may not. But you always get observed if you are positively active. As you open your self for vacancy, those monitors notice the same and may come for your rescue.?
LinkedIn pages exclusively allow companies for their job posting and its promotion for maximize reach. If you are looking out for new job, keep an eye to ease your efforts.
If you are active employer on LinkedIn, you monitor appropriate resources all the time. If one you came across who fit in your requirements, you know how to onboard that resource.
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B2B business, best happen on LinkedIn:??????????
For B2B sales person, LinkedIn is must. Networking and developing right contact sphere is the base of sales person. For achieving this, nothing better than LinkedIn platform is available in online world. Keep connecting right set of people, decision makers and influencers. If you have your profiled build up, people notice it and connect you without hesitation. It helps you put your points across to the right person. Not only pre-sales but actual sales and positioning can happen over LinkedIn.
Sales Navigator is paid service by LinkedIn which help maximizing reach especially for sales person and entrepreneurs to reach to appropriate contact sphere and open the required leads for business. ?
As we conclude on this topic, this networking platform is big help for all working professionals to amplify their skills and business to the right audience. Your career aspiration and systematic approach here will give you lead of all types; job opportunity, growth, skills development and business leads.?