Process

A business, to succeed, has to be exactly like a sausage factory. That’s just common sense. But that approach works only when the internal process of a business is set up along the 4Ps of brand value: People, Process, Proprietary Value and Partnerships.

You can inject your own definitions that expand the meaning of each one of these core components and, if you do it, as opposed to me being prescriptive about it; you will get a unique snapshot of the “why” of your business and the “what” of its unique selling proposition (USP).

The point is that in the age of data and radical transparency a business’ reputation hinges on its ability to connect with its intended audience and communicate clearly to them. Connection and communication are disruptive processes that take away from the traditional faceless, prohibitively expensive approach, like the Seers tower in Chicago, that was the hallmark of 20th century trust-building practises.

You now have to be open, vulnerable and authentic. This is part of the evolutionary arc of doing business in the 21st century. Failing to adopt it you end up experiencing the Panda Effect.

Open, vulnerable and authentic however is not easy to do. Not even for small businesses, let alone much larger ones. How do you, in your experience, deal with that challenge? ?