The process of creating content

If you want to learn how we create content at Coast 2 Coast Creative make sure you watch this video!

Hey Creators, thanks for watching and supporting my videos! If you like this video, hit that like button, comment to win a strategy session with ME and featured on these blitz shows! And dont forget to subscribe and ring that bell so you dont miss out on these next few months as we discuss videos, social media and highlight other influencers and entrepreneurs!

And if you are creating content you ll want to watch this video, where I discuss my 5 secrets to creating content!

And with that said let's get into it!?

So by now, you've got your branding together. Hopefully filled out your template press kit and now you're like, so Ede, how do I create content??

Well I'm so glad you asked!?

It's quite a process to create content. What you are doing is figuring out what messages you would like to create. For instance, I have a goal that I'd like to achieve and thanks to Neil Patel, by the all time greatest marketer, he says the most successful way to get to 100ks of thousands of subscribers is creating and posting a 60 blitz. Every single day posting a video on YouTube (Which is my primary focus). Now what is my goal? I'm basically giving you all my secrets! Well this is not really a secret?? When you start doing this you ll research and get through some of the best practices etc., but there are updates, guidelines in advertising that change, meanwhile your ramping up your company, and of course life gets in the way, and by that time your business is increasing and you're like ai need to call Ede who loves all this shit and lives and breathes it!?

Theres some truth to that. I was talking to Matt Nguyen, and I remembered what he thanked his success to becoming a top producing listing agent. He said it took door slams and months of NOs to increasing his closing ratio and creating successful case Studies that built his reputation. And if you think about it, it's TRUE. I'm competing with so many other successful influencers and entrepreneurs who did their time and sweat and hours of learning and figuring out the best ways to master their craft and then finally a year 2 years, and maybe 5-10 years… I guess I was a slow learner! Lol! It clicks and everything you learned and all the experiences you get through comes together!

So dont expect to get it right away, the bigger the competition the more you got to step up your game!?

A great example of someone I know who does so much for the community,?his team and his family, Eddie Oberoi, who leads, for the last 3 years, the 5am crew. We practice the morning miracle for 1 hour, closed 200m in production last year and post a video every morning Monday through Friday, and donates 100ks of thousands a year.?

So dont tell me you dont have time!?And I had to look in the mirror and say that! So here I am! Thanks to all the great influencers around me!?

Now let's get through how we create! If you need a guide, here is a template. However here are the main points

?What are you promoting? Service or products? (Make sure the landing pages are ready)?

If you are a Realtor or Broker. Do you want to focus on buyers or sellers? What type of seller? Neighborhood specialist??

What message would you like to leave behind when posting content, and how do you want to be remembered? I want to ve known as the best sellers agent in the neighborhood, because I was raised or born here and I'm very community driven, I coach soccer on the weekends at the school my kids play and my wife and I run a team of Real Estate Consultants in this county for 15 years.

What forms of content are you creating? And to continue with this thought process, I would like to create a series of videos, I dont have any professional introduction videos so I'd like to start with 4 Videos to introduce myself and services, and another 4 with community videos, testimonials and befote and after of investment properties I love working with. I'd also like to create an authentic presence and connection with my audience so every Monday, Wed and Fri I'd like to create videos for education and entertainment on REELs and a series of blogs.?

This next step you can do yourself, if you dont have the budget of hiring a media Department, hence Coast 2 Coast Creative, maybe you have a small budget and are looking for experienced VAs from the Philippines, check out my friends company here: they are coached and trained by marketers. In fact he has some opportunities for Internships! So check him out. However, creating content requires skills and top of the line equipment and software so not everyone will have all the skills needed. I was fortunate to have my designer with me for 9 years now! Cause I suck at designing. I can tell you what to design and I can edit video, but I recognize my strengths and what I like to do vs. What I dont. So you do need a team.?

Posting content requires consistency. For instance it took 2 weeks for this tiktok channel to go viral and when you go to his page it shows you he is a sellers agent.?

The last thing is engaging! Why would I talk to you and or support you if you dont support me???? This is why you need a staff! You guys it's a social market place.. Shhh dont tell anyone! Just kidding :) Social Media, goi got to get social! And dont think oh I only want to work with people who call me! Ugh? Do you understand the way this current generation communicates? First of all, I go to an event and no one asks for your number anymore. Its hey what's your Instagram??

So there you go! That was a long winded answer! If you found value hit that like button, comment and let me know what your favorite parts were, subscribe and ring that bell to get notified of my daily blitz!?