The Process To Bold, Personality-Packed Visual Identities

Dear Branders Magazine Community,

We’re thrilled to announce that the latest edition of Branders Magazine is now live! Issue #37, Design: Visual Identity, dives deep into the power of visual storytelling, exploring how bold, personality-packed design can elevate your brand

?? Visual Identity issue #37 is out now! Gain access ? HERE

Cover Feature: Kristy Campbell

Our cover star is Kristy Campbell , Founder of Pink Pony Creative , international speaker, and unapologetic “Creative Cowgirl.” In her captivating article, The Process to Bold, Personality-Packed Visual Identities, Kristy takes us through the six foundational pillars of designing impactful and cohesive visual identities. She demystifies concepts such as:

• Logo: The face of your brand.
• Visual Identity: The aesthetic outfit and elements.
• Brand Identity: Your brand’s personality and voice.
• Brand: How others perceive your brand.
• Brand Image: The feelings and emotions your brand evokes.

Kristy shares actionable insights on crafting visual identities that stand out and create lasting impressions—defining your brand’s essence, building trust, and leaving a legacy.

What's Inside:

• Editorial Insight: Luis Fernando Vergara , CEO of Branders Magazine , reflects on the critical role of visual identity in today’s cluttered marketplace.
• Exclusive Features: Perspectives from global brand experts on creating designs that resonate.
• Pro Tips: Strategies to implement durable, versatile, and recognizable design elements in your branding efforts

Explore the full edition online and unlock unparalleled expertise in branding success.

?? Read Branders Magazine #37 Now

??Branders Magazine: “Visual Identity” edition is out now!

?? You can gain access to the full edition ? HERE

The State of Branding in 2024 with Rob Meyerson

On this occasion, ??? Steven Picanza ???? sat down with Rob Meyerson , the founder of Heirloom agency, for an insightful discussion on the state of branding in 2024. They discussed different topics including:

• Rob’s latest book, “Designing Brand Identity,” co-authored with the late Alina Wheeler
• The evolving landscape of brand naming
• Insights into the current state of branding and what lies ahead in 2024 and beyond
• Rob’s personal journey from being a friend of Alina’s to leading the next edition of the book

?? Watch now on YouTube or visit our Branders Web ??. Don’t miss out—like, share, and subscribe for more thought-provoking content!

Happy listening, Branders!

Steven Picanza ???? & The Branders Magazine Team

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