PROBLEMS BUSINESSES FACE, AND HOW TO SOLVE THEM
There are innumerable problems facing the average modern business, and for business owners and managers, it can feel nigh on impossible to always find the solution that fits. The internet is a big place full of advice, but with so much of this advice coming from unknown quarters, it can be hard to know whom to trust, particularly when it’s your business at the centre. It is this thinking that has made our clients so grateful for the service that BDM Media is able to provide. With more than two decades of experience working with businesses in Australia’s growing market for digital solutions, there aren’t many problems we haven’t seen, which means there are few solutions we are unfamiliar with.
Here are five core problems businesses are facing these days, and the way we’d recommend solving them.
1. No Reliable Long-Term Lead Source
The most important thing that you can do for your business is to ensure that you have regular traffic with lots of relevant users who you can then funnel into your sales journey as leads. If your business has no traffic, no reliable and long-term source of leads, there’s little chance it will succeed. The solution to this is simple in name, but not always in delivery: #SEO or search engine optimisation. Essentially concerned with optimising your website for search engine indexing with relevant keywords and a number of other ‘backroom’ strategies, SEO works to continually draw traffic and raise your position in search engine rankings. A solid solution to your lead generating activities! www.bdmmedia.com.au
2. No Reliable Short-Term Lead Source
#SEO might be great for the long-term, but what about in the short-term? If your #business is just launching themselves digitally, or you have only just jumped onto the bandwagon of getting your SEO off the ground with a strong strategy, you might not see results from SEO right away. Search engine optimisation is powerful, but it takes time. Luckily, there’s a solution for short-term lead generation: Pay Per Click Advertising (PPC). Whether you seek this out in Google Adwords (recommended) or in other services like Facebook ads, pay per click advertising is a solid way to draw more traffic to your site while your SEO is finding its feet. With Google Adwords, PPC allows you to pay to have your advertisement appear at the top of search results when people search for your company, putting your company right before relevant eyes.