The Problem with Your Messaging (and what to do about it)
Cindy Khoury Ashton
Not closing enough sales, converting presentations & speaking on prominent stages? It’s NOT a sales problem (Read my “about”). Speak from Your Power? Strategist & Trainer | Award-Winning TV Host, Singer/Actor
Your voice matters but what happens when the message you are delivering just doesn't DO what you want it to do?
??You lose sales.
??People don't get onboard with what you have to say.
??They don't take action on your initiatives.
And so on.
Here is a quick overview. This footage was taken at Grow2020.
The problems with most people's messaging are...
?Too generic and like everyone else.
?Doesn’t show a unique point of view that stands out.
?Isn’t targeted to a market that is ready to buy.
?Fails to be relatable to your prospects.
?Isn’t client focused enough.
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Some of the keys are to:
??Challenge people's thinking of what they think they know
??Share a unique point of view
??Give people deep insights into what they are trying to achieve
??Speak to them on what they are feeling on an emotional level
??Identify what they are thinking in their heads (instead of what you want them to know)
??Know their values and what's important to them
Need support in crafting a message that grabs attention and knowing how to Speak from Your Power? in your business?
??Schedule a complimentary 15 minute call with me >>?HERE
?? Learn the 5 keys to speak from your power and grow your influence >>?HERE
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Cindy Ashton is an Award-Winning TV host, Singer/Actor, Keynote Performer & Speak From Your Power Trainer and Author of Liberate Your Voice: How to Trust Your Power In A World That Shuts You Down.?Drawing from her extensive background working with Broadway Professionals, Emmy Winners, and Hollywood Celebrities, she is a master at showing her clients how to dramatically increase their sales, connection, and influence by learning how to get their voice heard in all parts of their business. She been featured in multiple media, including ABC, NBC, CBS, FOX, Inc. Magazine and Forbes.
Creating the Culture and Providing the Tools for Women Entrepreneurs to Empower Themselves to Success-WESOS Network
2 年yes, seek first to understand....your clients!
Speaker/Trainer ★ PR Strategist ★ On-Air Lifestyle Expert ★ Podcast Host ★ Freelance Writer ★ Author ★ I get you visible! ★ Ask me how.
2 年Understanding what your audience "needs" is so important to giving them what THEY want!