The problem with "Why"

Don't you just love listening to Simon Sinek. His articles, TedTalks, and videos help us to take time out from our day, refresh and inspire us. For some though, they are stumbling with "Why". It is a source of stress, and is burdening or distracting them from what they have been doing so well for years.

The question for some is just too big. Simon Sinek talks of "Whether you are an entrepreneur, an employee, a leader of a team, or are looking to find clarity on your next move, your WHY is the one constant that will guide you toward fulfillment in your work and life."

For some of us, finding what brings us joy is an easier question. For many they can rattle it off without second thought, for those who have been on the mouse-wheel for years they need a little time to think, but generally it becomes a simple response.

10 Takeaways for your next Business Lifecycle Phase

1. What brings you Joy?
2. What do you want to achieve in the next five years?
3. What is your Why?
4. What is you business worth today?
5. What do you want it to be worth in five years?
6. Is your Business Why different to your Personal Why?
7. What will you do to align Business and Personal Why?
8. What are your business values?
9. How will you inspire your employees?
10. How will you change your marketing?

Forbes said it well earlier in the year, companies which aren't focusing (or refreshing) are losing their competitive advantage. New entrants are coming into the market place, they are adopting fresh techniques, taking shortcuts, and adopting the latest technology to make up for a shortfall in cashflow. How would you describe your business today?

#findex