The problem with UX may be 'U'

Here's a take for you: The problem with UX is not that it demonstrably makes things better for people, saves companies tons of money, and makes customers love them for it. The problem is all the people that work in the fields of UX but that are terrible at showing their value and impact.

We have decades of evidence and anecdotal accounts of how good UX and good design just works, but when it comes time to cut costs, or to complain why a project is not green, UX and design is usually on that list, because their value is not being argued effectively.

It's not enough to love design or research, and to be great at it. You've got to show how valuable you and your work are to others, or they will treat you as expendable and perhaps as the problem. Lack of visibility of effort is the number one self-inflicted wound I see amongst UXers.

The next time you start a project, don't just reach for the box of crayons. Ask yourself, 'what are the metrics for success here?' 'How is my work adding value?' If you can't find these answers, there's a good chance you're not going to be successful, and that you're not adding value - you're just going through the motions.

Once you do start the work, don't forget all the artifacts you generate to get to that final design; all that evidence of effort is a valuable teaching moment towards your partners if you take it, and highlights your craft and the effort that goes into a pretty picture or click-thru.

Get beyond craft. Get beyond critical thinking. Get to being a communicator and sponsor for UX. Not only will it improve your leadership capabilities, it will make your work more enjoyable and valued by your peers.

#ux #ixda #xd #designops #userexperience