Problem Solvers vs. Problem Finders: An Approach to User Research

In his book "Drive: The Surprising Truth About What Motivates Us," Daniel H. Pink introduces a fascinating theory about "problem solvers" and "problem finders." This distinction is crucial for understanding how to innovate and create products that truly meet users' needs.

What are Problem Solvers?

Problem solvers specialize in resolving already identified problems. They apply known methods and techniques to find effective solutions. While this skill is vital, the dynamics of the modern world require something more.

Who are Problem Finders?

Problem finders not only solve existing problems but also have the ability to identify unrecognized problems and opportunities. They are curious and innovative individuals, motivated by the search for new challenges and the redefinition of the context in which they operate.

The Connection with User Research

User research greatly benefits from the approach of problem finders. Through qualitative and quantitative methods, UXR′s can uncover latent problems and unarticulated needs, which are essential for innovation.

1. Identifying Latent Problems: Problem finders uncover underlying issues by observing users in their natural environment, identifying unexpressed difficulties.

2. Exploring Opportunities: They identify new opportunities to improve user experience, which is crucial for developing innovative products.

3. Redefining the Context: Questioning and redefining the context is key. In user research, this means deeply understanding the users' circumstances and environment.

4. Innovation and Creativity: They use unconventional methods to discover innovative insights.

5. Validation and Iteration: They validate the effectiveness of solutions through usability testing and continuous feedback, ensuring that the solutions address the identified problems.

In summary, Daniel H. Pink's theory on problem solvers and problem finders is valuable for understanding how to improve our user research practices. Fostering a problem-finder mindset helps us identify deeper issues and create innovative solutions aligned with the real needs of our users.