The problem with selling and marketing to a past version of yourself...
Heidi Williams
The go-to expert for messaging & conversion copywriting for 6 and 7 fig business owners
“I’m offering the solution that my past-self didn’t know that I really, really needed”
I hear this quite often.? And I get it.? You feel like you would have given your left butt cheek to know what you know now, to shortcut the ‘stuff’ you went through to get here.?
From your sunny spot on this side of the bank, looking back, you can see so CLEARLY what you needed back then.? And you’re reaching back to past-you, their knight in shining armour, you can shortcut SO much for past-you, save them so much pain, get them their full desires in an instant. They are going to LOVE what you can show them.
But…here’s the problem: you didn’t reach out for help at that point in your journey for a reason.
And it’s not because that kind of help wasn’t available. Of course it was. You just didn’t know what it looked like, or that you needed it, or that it would help.? ?
Which is why you think if you can just make past-you understand - that they will be the most incredible, grateful, empowered client ever.? What a GIFT you will be to them.
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But the messaging for what you now offer was all around you, when you went through what you went through.? But you didn’t see it. Because you weren’t looking for it.? Because you weren’t ready for help.? Or perhaps you were, but you didn’t know what you were looking for.? It didn’t LAND with you because you weren’t ready to hear it.
And whilst I can show you exactly how to position the insights that will speak to past-you, the truth is that fishing in past-you-ponds is going to keep you broke.
Shift a few degrees along and you'll make more sales
The good news is that we only need to move a few degrees further along, to the version of you that understood there was a problem to be solved and understood there were solutions available and was actually listening, and looking and watching for the person that called out their experience in a way that made them say “how d’you get in my head”.? And then show that person who’s ready for help exactly how you can get them the results they desire.
I’m going to include an audio training on how to do this in my upcoming Money Making Messaging Moves – you can sign up right here: