The problem with marketing nowadays

Marketing agencies! The industry and type of business was never so hot as it is today! Software evolution made it easy for any person to start their own marketing agency. Look at the following video:

It took 30 minutes to make! Old footage, with some subtitles, looking professional, done! Goes into the social media. However what about the content strategy? The copywriting, the visual content strategy, the campaign strategy, the mood, the RSA, or even the ROI predicted? These are terms that have been forgotten more and more nowadays.…

That video is actually planned over those terms. The messages are redirected towards the concept of understanding and society, which are reinforced by the families and people footage. The RSA is predicted around 26% while the ROI (if we start a paid campaign) should stay on a ration 3:1. Our 30 min were actually 1 week, but this, because we care about delivering quality.

And no, I am not here to sell you Prism. I am instead awaking you that if you order marketing from someone, please ask for the difficult things that you should actually ask like, Lead generation, Return on Investment, What campaigns and content strategies, the materials and all the things that a marketing agency should provide. Say no to the proposals who do not show enough quality. Say no to bindings periods or sketchy contracts who just lock you into a marketing company. Be smart, embrace profit and choose the best for your business.

Nortb, profitability