The Problem With Lomgevity
I found Bradley Schurman's latests blog post helpful in expanding my understanding of the longevity economy and the need to dig deeper into the segments in order to come up with a relevant value proposition.
Yet, this endeavor appears, once again, to lump all people over a certain age together and gives the impression that the "longevity economy" is one single market when it's not. For those of you who may not know, the longevity economy is defined by organizations like AARP as the economic contributions of people aged 50 years and older. According to AARP's Global Longevity Economy Outlook report, these adults contributed $45 trillion to global GDP in 2020, or 34% of the total--that's a lot of money.
#longevity#futureofaging#bradleyschurman#longevity