The problem of the glowing project...
Edward Otten
Executive Business Language Coach, Qualified Lawyer and Notary Public, ???? ?? ???. ???, ??, ???? ???? ????.
All too frequently I meet clients who create a massive project and idealize what they need to do to reach their fluency goals.
They create large goals, like I will study 1 hour per day and I will memorize 100 new expressions a week. It sounds good, but it doesn't work.
The "glowing project" (as I call it) looks great on paper and sounds great to those who are hearing you. You will get a lot of instant gratification. There will be instant praise for your ambitions and many people will be impressed by your decision.
The problem is that it seldom works out. Motivation runs out quickly - normally around day 4 or 5.
That is the problem of the glowing project. It's too big, too bright and too complex. There is no grand single solution otherwise we wouldn't be writing this article. People are at different stages of their learning journeys.
So, what should be done instead? Well, that's where having a person to be accountable to comes in handy. I've seen clients make great success by creating smaller goals, working on those and then moving to the next set.
This may not sound as impressive but it actually gets done and the results stack up to create glowing results.
So if you're looking to improve your Business English, then don't create a glowing project. Rather set goals together with your coach and actually achieve them.
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